This year’s Thanksgiving Day and Black Friday went, well, mobile.
IBM Reported “Mobile traffic exceeded desktop, accounting for 57.2 percent of all online traffic, an increase of 15.2 percent over 2014. Mobile sales were also strong, with 36.2 percent of all online sales coming from mobile devices, an increase of nearly 30 percent over last year.”
I don’t know about you, but that stat blew me away! Personally, I’m not much of a smartphone shopper. I prefer my laptop to my tiny portable screen. If I had been unable to use my laptop on Cyber Monday, however, I probably would have used my phone to purchase something from the multitude of online sales.
It seems most people are using handheld electronics for more than just Candy Crush and Angry Birds. IBM went on to say, “Smartphones accounted for 44.7 percent of all online traffic, three and a half times that of tablets at 12.5 percent.” Its graphic illustrated that both mobile sales and traffic percentages have steadily increased over the past five years, and the trend might very well continue.
Now, Affiliate, I’m not saying you should go and put your pro shop goodies online to be accessible for sale via portable devices. That doesn’t work for every Box, which I understand. However, the above stat reported by IBM should make you consider how your Box can benefit from the mobile world.
First and foremost, you should be asking if your website is optimized for mobile access. Can your website be navigated by someone on his or her smartphone? If not, it is probably time to figure out how your website can reach mobile optimization.
Second, is the software you’re using to track members’ workouts, payments, etc. optimized for mobile use? Can customers check their stats and update their credit card information from their phone? I love when I can look at my Box’s WOD for tomorrow via my phone, as well as how I can input my time after crushing a Metcon — or rather, being crushed by said Metcon.
Finally, a couple of weeks ago I blogged about various apps you can use to benefit your business. Many of those are able to be used on smartphones as well as tablets and laptops. Mobile optimization of your systems and processes might also benefit your business on the back end with use of some of these apps.
Whether you like it or not, this is the mobile age. Smartphones are being used on a daily basis and it would only benefit your business if you jump on that bandwagon. Even if it’s simply optimizing your website for mobile use, start now. Who knows how smartphones will be used in the next five to 10 years?