Get with the Software Program

Choosing software.

Ever dream of a CrossFit Box starter kit? Something with steps one, two and three detailing the moves to begin a successful gym?

Something like that would come in handy especially when choosing software.

CrossFit Tundra Affiliate Chad Spradlin said he would have loved such a bundle when he first opened his Box in Grand Forks, North Dakota. When he started out, Spradlin had no idea what he needed in terms of software.

“As we started growing and getting bigger, and I needed to track more things for the business side of it, I started looking around for software that actually had more stuff that I could just run reports on,” Spradlin said.

Although he started out simple, Spradlin ended up with a software mixture of his own: For his back-end requirements, he uses MINDBODY, and to help his members track their workouts and performance, he uses RxGYM.

The thing that Spardlin loves about his software is the ability to track automatic withdrawals. And while MINDBODY is mostly used for the business side, he has also begun to use its scheduling options as well. Most of all, MINDBODY allows Spradlin to print off numerous reports. “If you need a snapshot of your business in certain places, it gives you different avenues to go down, like ‘What’s your attrition rate?’ would be a huge one,” he said.

When choosing software, it comes down to looking at how it will meet your needs. At CrossFit Central in Austin, Texas, co-owner Jeremy Thiel uses Wodify, and for him, one of the necessities of the software was its flexibility in giving him the data he wants and needs. “I think that’s one thing that is highly important when you’re managing your business: what numbers you’re analyzing to know how the health of the business is doing,” said Thiel.

On top of Wodify, Thiel has also started using Autobox, a leads management service. When prospects walk into the Box for an introductory session, their names and information are put into the system. That way, Thiel can track the prospects on their progression along the road to becoming a member at CrossFit Central.

While both Thiel and Spradlin emphasize on what the software could do and how it could perform, Steve Hartle, the owner of BackCountry CrossFit in Littleton, Colorado, said his concerns dealt more with people.

When Hartle was looking to transition from his old software to a new one, Zen Planner came into view. Located in the same city, Hartle was able to get to know the company on a personal level, meeting up with its owner and talking to its team before he made the transition. That’s what led him to his choice.

“We feel very comfortable because we know the people in the organization and I think that’s important for anyone — especially something that is so important to your business — is to get to know these people in your organization,” said Hartle. “They’re going to be the people you fall back on when you need help … When you choose partners opposed to just a vendor, it changes the game.”

On top of the relationship built, Hartle also said he liked how Zen Planner always looks ahead and searches for ways to improve. In fact, how the program pertained to his current business as well as his business’ future was key when he was searching for software. “I want to have something [we] can build off of,” he explained.

While Spradlin recommends Boxes that are just opening to start with a simple system, he said the real benefit of choosing and implementing software comes back to the members. For instance, since MINDBODY can track his auto pays, all he has to do is print a report at the end of the day to make sure the transactions that were supposed to go through did. “You can actually turn your attention elsewhere, which is your clients and maybe bettering your training process, as opposed to really spending two to three hours a day, like I used to, trying to dig around and find if your money is in the bank or not,” he said.

Thiel echoed Spradlin. It all comes down to what’s good for the member. “We really are just looking to bring more value to our customers and our clients and to give them more tools that they can use, that’s more beneficial on their end and allows us to continue to manage our back-end with our billing and services,” he said. “It just came down to added services that we could bring to our client base.”

Heather Hartmann
Heather is the editor for Box Pro Magazine. Contact her at heather@peakemedia.com.