How Fear Setting Can Change Your Life

fear setting

What holds you back in your decisions?

Is it because you think you’ll succeed so much it’ll overwhelm your family and friends?

Probably not.

Most likely, what holds you back is fear. Fear of failure. Fear of consequences. Fear of pain. In a recent TED Talk with Tim Ferriss, he discusses the idea of fear setting.

Ferriss quotes Lucius Annaeus Seneca: “We suffer more from imagination than from reality.” For me, I know this is true.

My first reaction is always to think of the worst-case scenario. Let’s say I’m about to book a two-week adventure trip, like I did to Peru this year. Instantly, the fears come rushing in: What if I get hurt and can’t walk? What if I lose my job and don’t have the money to pay for the rest of the trip? What if I need more vacation time later on? What if… and on it goes. Honestly, it can be exhausting.

What Ferriss does is defines his fears, what preventative measures to take to avoid them, and then what steps he can take if they do come to pass. From there, he asks what could be the benefits of simply attempting or even having partial success. Then, he looks at the cost of inaction.

It’s a powerful system to work through. I know if I take a moment, process through my fears and find the more rationale side of me, I can typically move forward. Yes, sometimes my fears are quite grounded. However, I am realizing if I remain inactive due to something that might come to pass, that’s no way to live.

So how does this apply to you and your business? Well, I’m sure you have some serious fears, Affiliate — What do I do if my gym fails? What if I can’t provide for my family? What if I get sued?

First, establish those fears. Give them a name. Write them down so you can face them in the light, rather than at night when you’re alone and worn out from the day. Then take Ferriss’ steps. Think about how you could prevent and repair your fears should they come to pass. Most importantly, ask yourself what the cost of doing nothing would be. That is what fueled Ferris to not only take a vacation, but extend it to a 1.5-year trip around the world that would inspire his book, “The Four Hour Work Week.”

So get fear setting and start figuring out what inaction might cost you!

Heather is the editor for Box Pro Magazine. Contact her at