It’s amazing how often boredom or the desire for a new training regimen led people to CrossFit.
JoAnna Dettmann was no different. She was training for an Ironman when she found CrossFit, and only did it once a week despite her Coach’s insistence she do it more.
But, like the business of CrossFit St. Louis which Dettmann is now a co-owner of, there was an evolution that had to take place.
In the below episode of Box Talk, Dettmann shares her story on finding CrossFit, how she came to own CrossFit St. Louis, what they’ve learned over the years in terms of growth and expansion, and the challenges that have come with the business:
This episode is sponsored by Kettlebell Kitchen, a goal-based meal delivery service that believes in fueling the body with high quality, nutrient-dense foods to help you perform your best. Visit kettlebellkitchen.com and use the code “BOXTALK” to get $25 off your first two orders of $50 or more.
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