James Ellis has been a lifelong athlete, but it took him about 10 years from trying CrossFit to finally own a gym.
It was a long and winding road, but he has now found himself as the owner of not one, not two, but three gyms in Arizona.
In this episode of Box Talk, Ellis shares how he came to own CrossFit Infinite Strength, and how the pandemic brought him to owning Hammer CrossFit and co-owning Spark CrossFit. He shares what he has learned through the ownership, as well as how each gym has pivoted in the second COVID-19 shutdown of 2020 for the state of Arizona.
Box Pro is a business resource for Affiliates and Coaches. As a rapidly growing industry, it’s our mission to help unravel the successes in the industry to help newcomers be more successful in their own Box business ventures. Our mission is to provide guidance and empowerment through education and strategy. Box Pro is an independent magazine with no affiliation with CrossFit, Inc.