John Briggs was working with Affiliates before he became one.
In fact, he was working with them before he even had tried CrossFit. As the founder of Incite Tax and Accounting, which serves the microgym niche, Briggs found the fitness regimen when he was at 41% body fat. Having his life changed and seeing the signs that CrossFit GSL — his home gym — was going under, Briggs soon bought into the business and came to co-own CrossFit GSL in 2018.
He’s learned a lot over the past two years, including how to survive a pandemic, when it comes to owning a gym. He’s had to make tough team calls, solidify the brand and realize a full-time staff member is a must. Briggs even has a book, Profit First for Microgyms, in order to help the gym owner.
Having talked to hundreds of microgyms, and even owning one, Briggs had a lot of advice and lessons learned to share in this episode of Box Talk.