Imagine going through a pandemic while building out two gyms.
Kevin Beamon didn’t just imagine this; he has been doing it.
With a successful Affiliate — CrossFit Mt. Lebanon — and boutique class gym — Mecka Fitness — it was time to expand to the other side of Pittsburgh. However, Beamon never could of expected COVID-19’s impact this spring.
In this episode of Box Talk, he shares how he got to the point of being ready to open 5 Borders CrossFit and a second Mecka Fitness location. He also dives into how he and his full-time staff survived the closure, as well as how they served their 1,000 members. And, he talks about looking ahead with marketing for the new gym in this aftermath of the coronavirus.
As you listen, ask yourself if you’re looking at the data, surveying your members and delegating tasks. All three have come together to bring Beamon to where he is today.
Box Pro is a business resource for Affiliates and Coaches. As a rapidly growing industry, it’s our mission to help unravel the successes in the industry to help newcomers be more successful in their own Box business ventures. Our mission is to provide guidance and empowerment through education and strategy. Box Pro is an independent magazine with no affiliation with CrossFit, Inc.