While we are still in the thick of COVID-19, it’s never too early to begin planning ahead.
LASSO is a sales and marketing company, headed up by Sherman Merricks and Blake Ruff. Both own Affiliates and have been hit by COVID-19 as hard as the rest of the industry. But, they have learned a lot about what works in a virtual fitness class and why you need to still be marketing your gym.
Editor Heather Hartmann sat down with the co-founders of LASSO to discuss the lessons they’ve learned so far when it comes to a CrossFit gym’s response to the pandemic. They also share the importance of nurturing leads, offer up tips on marketing, and help owners think strategically now and for the future.
Take a listen, apply a tidbit to your virtual classes and begin thinking about how you can come out of this with a growing business.
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Episode 86: Preparing for the COVID-19 Aftermath at Diablo CrossFit
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