While we are still in the thick of COVID-19, it’s never too early to begin planning ahead.
LASSO is a sales and marketing company, headed up by Sherman Merricks and Blake Ruff. Both own Affiliates and have been hit by COVID-19 as hard as the rest of the industry. But, they have learned a lot about what works in a virtual fitness class and why you need to still be marketing your gym.
Editor Heather Hartmann sat down with the co-founders of LASSO to discuss the lessons they’ve learned so far when it comes to a CrossFit gym’s response to the pandemic. They also share the importance of nurturing leads, offer up tips on marketing, and help owners think strategically now and for the future.
Take a listen, apply a tidbit to your virtual classes and begin thinking about how you can come out of this with a growing business.
Box Pro is a business resource for Affiliates and Coaches. As a rapidly growing industry, it’s our mission to help unravel the successes in the industry to help newcomers be more successful in their own Box business ventures. Our mission is to provide guidance and empowerment through education and strategy. Box Pro is an independent magazine with no affiliation with CrossFit, Inc.