Episode 84: How Badger CrossFit is Fighting COVID-19

In 12 hours, Badger CrossFit shut its physical doors and transitioned to an online business.

Tyler Sullivan, the owner of the Box located in Wauwatosa, Wisconsin, sat down with Heather Hartmann of Box Pro to chat on this episode of Box Talk. He shares what it took to take his business to the virtual realm and what he’s learned since.

From virtual class dos — icebreaker questions and tempo training — to keeping staff paid, Sullivan has learned a lot in two weeks. For him, surviving the coronavirus all comes down to your coaching service, as well as possibly taking out a loan. Finally, he gives advice for the remainder of COVID-19 and beyond in hopes your gym will grow through this.

So download this episode, put in your headphones and take a journey down one Box’s road to surviving the coronavirus.

Show Notes

• How Sullivan came to open Badger CrossFit.
• The thought process behind deciding to close the Box due to COVID-19.
• What it took to bring Badger CrossFit online in 12 hours.
• Why the gym is offering virtual programs like running, gymnastics, etc.
• How Badger CrossFit is more than a gym space and why that matters.
• Why it comes down to offering a quality coaching service and how Badger is doing this.
• Two tips for great virtual classes involve questions and tempo training.
• Why camera angles matter in Badger CrossFit’s virtual classes.
• How Sullivan is keeping his staff busy and paid.
• The expenses that are being cut include cleaning crews, internet and more.
• Why going into debt might be the better option (hint: the Small Business Administration is offering loans as well).
• Don’t be afraid of this right now.
• Moving forward, here is Sullivan’s advice for the remainder of COVID-19 and beyond.
• Will Badger CrossFit keep any virtual offerings in the future? Sullivan’s answer is…
• Hartmann’s previous chat with Chris Cooper can be found here.