Episode 82: Surviving the Coronavirus with Chris Cooper

The hot topic of today? The coronavirus.

Editor Heather Hartmann sat down with Chris Cooper of Catalyst Fitness and Two Brain Business to discuss how he is coaching gyms through this time.

Cooper shares what they’ve seen in gyms around the world — including China and Italy — to apply to the Boxes here in the U.S. He reveals lessons learned and discusses why virtual classes might not be the answer. One-on-one tailoring, the ability to pivot and applying for financial relief all might be things you should consider.

Listen to this episode and learn how to survive the coronavirus pandemic.

Show Notes

  • Where does Catalyst Fitness stand currently?
  • The one thing Chris Cooper has been practicing since high school.
  • How Two Brain used its global footprint to learn what works and what doesn’t.
  • What’s that coronavirus resource page that was talked about?
  • If you’re closed and are scrambling on what to do, here’s some advice.
  • Why you need to call every one of your clients.
  • The success of one-on-one tailoring during this time.
  • What should get two to three minutes a day?
  • The question you need to ask each client.
  • Why virtual classes probably won’t keep members long-term, but here’s what will…
  • A funny challenge Catalyst has been up to.
  • Addressing the fears of this time with some applicable tips from Cooper.
  • Why you need to be ready to pivot now and later.
  • The Small Business Association loan application link Cooper referred.
  • Keeping new clients coming and what that looks like now.
  • How to help staff during this time.
  • What this could mean for the business leaders in this industry.
  • Why the gyms that come out of this will be the best yet.

Heather is the editor for Box Pro Magazine. Contact her at heather@peakemedia.com.