But few have a designated events director. Widespread CrossFit is one of those gyms and Kari Kirkendall, a co-owner of the Box, has taken on that role.
As the media and events director, she oversees social media posts, planning gym events, etc. The reason for this role is simple: the Box sees events as important to building community, and with prior experience in event planning, Kirkendall knew she could do it well.
In this episode of Box Talk, Kirkendall shares how she to came into this industry and how she goes about planning events. She also discusses epic tie-dye parties, keeping your cool when mistakes happen and how to get Coaches to contribute content for social media.
Enjoy the episode!
Kari Kirkendall’s fight against CrossFit.
Why she didn’t want to coach for a while.
How encouraging her husband’s dream ended up benefiting Kirkendall.
Why she has the role of “media and events director.”
What kind of events Widespread CrossFit looks to plan.
How does planning an event at the Box work?
Walking through what the gym’s social media looks like.
Box Pro is a business resource for Affiliates and Coaches. As a rapidly growing industry, it’s our mission to help unravel the successes in the industry to help newcomers be more successful in their own Box business ventures. Our mission is to provide guidance and empowerment through education and strategy. Box Pro is an independent magazine with no affiliation with CrossFit, Inc.