Episode 79: The Truth of Selling with Greg Mack


Sometimes, sales feels like a dirty, five-letter word.

However, in the industry of CrossFit, it’s necessary for your business to grow and thrive.

Greg Mack of MadLab has learned from first-hand experience about the dangerous profession that is often seen as sales. But through the years in the fitness industry, he’s learned how to tame the selling beast.

He sat down with editor Heather Hartmann on this episode of Box Talk to talk about the truth of selling. Mack shares how sales gives you the most critical information about your client, the art of answering the question “How much is it?” — and why that question is silly — and the one thing you can control in business.

As you listen, pay attention to why you don’t need to be afraid of selling and what sales advice you can try implementing today.

Show Notes

  • Who is Greg Mack?
  • What the U.S.S. Swordfish has to do with Mack’s career change.
  • The next dangerous profession he went into.
  • Sales gives you this critically important information.
  • What needs to be reframed in the sales process.
  • Why a no is just as legitimate as a yes.
  • How to avoid being beaten to death in sales.
  • Why consumers don’t look at relationships with gym owners and Coaches as professional.
  • How to answer, “How much is it?” from customers.
  • What is Stroke-Reverse-Nurture?
  • Aggressive vs. assertive — the difference and how to use it.
  • What makes you a valuable player in health care.
  • Why you need to not take things personally in sales.
  • Taking steps to grow in your sales skills involves…
  • The one thing you have to believe to be in business, and the one thing you can control.

Heather is the editor for Box Pro Magazine. Contact her at heather@peakemedia.com.