Located in Frankfort, Kentucky, it was the dream of Billie Jo Gannone’s husband. However, through a number of unexpected circumstances, Gannone now heads up the Affiliate while her husband works in the police force.
And the funny thing is, she hated CrossFit when she was first introduced to it.
But, over time that hatred shifted and now Gannone is growing a business. There have been successes and challenges along the way, but she’s learned through every experience. With a coaching feedback system in place that is working, and keeping to the core that is CrossFit, CrossFit Frankfort is a thriving business in this episode of Box Talk.
Billie Jo Gannone hated CrossFit because…
How Affiliate ownership did – and didn’t – meet expectations.
Lessons learned from the gym Gannone previously went to.
Why CrossFit Frankfort does just CrossFit.
What it’s like running a CrossFit Box in a small town.
The biggest challenge for Gannone has to do with bragging.
Anyone have answers for Gannone when it comes to “boasting” in your marketing?
Why Gannone’s husband’s dream of owning a Box is now under her care.
Box Pro is a business resource for Affiliates and Coaches. As a rapidly growing industry, it’s our mission to help unravel the successes in the industry to help newcomers be more successful in their own Box business ventures. Our mission is to provide guidance and empowerment through education and strategy. Box Pro is an independent magazine with no affiliation with CrossFit, Inc.