Episode 58: How Elevate Found Incredible Growth


A year can make a big difference, as it has for Elevate.

The gym located in St. Petersburg, Florida, graced the cover of Box Pro in early 2018. A year later, they have found phenomenal growth. Owners Taylor and Nicole Race have been able to hirer more staff. They’ve stepped out of the gym’s day-to-day and fell into more clear roles. Their business has shifted for the better.

In this episode of Box Talk, the owners share behind the scenes of the incredible growth they’ve had – namely due to mentorship, systems and data. As you listen, take note of their answers and ask today how you can apply the lessons they’ve learned in your own space.

Show Notes

  • Taylor and Nicole Race of Elevate catch up with Box Pro after their 2018 cover story.
  • The shift in their business and what it looked like.
  • Why you need to track, and what you need to track.
  • What daily roles the Races have taken on since maturing as business owners.
  • You’re making the decision to be small if you don’t do this.
  • How mentorship played a crucial role.
  • Why you need to create and continually check on processes.
  • What running a business and training have in common.
  • The simple metrics everyone should know to start with.
  • Consistency is powerful, especially in retention of your customers.
  • Why accountability is what microgyms sell, but not always what they do…
  • Who is responsible for member accountability at Elevate?
  • How Nicole and Taylor transitioned from their “day to day” roles to overarching and visionary roles.
  • Understanding each other’s strengths and playing to those.
  • What’s next for Elevate?
  • One piece of advice – from each owner.

This episode is sponsored by Kettlebell Kitchen, a goal-based meal delivery service that believes in fueling the body with high quality, nutrient-dense foods to help you perform your best. Visit kettlebellkitchen.com and use the code “BOXTALK” to get $25 off your first two orders of $50 or more.

Heather is the editor for Box Pro Magazine. Contact her at heather@peakemedia.com.