Five and counting.
That’s how many locations CrossFit Outbreak in New York has. Co-owner Adam Sturm, however, is very open that it hasn’t been sunshine and roses. In fact, he and his business partner have had to overcome numerous challenges. Several of the locations have struggled to survive.
In fact, it took finding leaders at each location for the gyms to find the success that’s been part of CrossFit Outbreak’s history.
Sturm breaks down what those leaders look like, as well as the story of Outbreak and the biggest business lessons he’s learned along the way:
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