That’s how many locations CrossFit Outbreak in New York has. Co-owner Adam Sturm, however, is very open that it hasn’t been sunshine and roses. In fact, he and his business partner have had to overcome numerous challenges. Several of the locations have struggled to survive.
In fact, it took finding leaders at each location for the gyms to find the success that’s been part of CrossFit Outbreak’s history.
Sturm breaks down what those leaders look like, as well as the story of Outbreak and the biggest business lessons he’s learned along the way:
Why Adam Sturm is not your typical New Yorker.
How Sturm went from “I cannot do this” to owning a CrossFit gym.
The opportunity Sturm saw in the business of CrossFit.
Free classes and incentives, and how they grew Outbreak.
Gyms that are slaying it are doing all of these things…
Why you need to poll your athletes.
The first story Outbreak did with Box Pro.
Sturm’s one piece of advice for the Affiliate owner.
This episode is sponsored by Kettlebell Kitchen, a goal-based meal delivery service that believes in fueling the body with high quality, nutrient-dense foods to help you perform your best. Visit kettlebellkitchen.com and use the code “BOXTALK” to get $25 off your first two orders of $50 or more.
Heather is the editor for Box Pro Magazine. Contact her at firstname.lastname@example.org.
Box Pro is a business resource for Affiliates and Coaches. As a rapidly growing industry, it’s our mission to help unravel the successes in the industry to help newcomers be more successful in their own Box business ventures. Our mission is to provide guidance and empowerment through education and strategy. Box Pro is an independent magazine with no affiliation with CrossFit, Inc.