Owner Craig Howard has been around for over 10 years, and his is an OG in the industry as well the world of the sport. He and his gym have been part of the Open ever since it started. Howard even took a team to the second-ever CrossFit Games in 2008.
As the 2019 Open nears, Howard’s fire and passion for the sport has only grown. In this episode of Box Talk, he dives into how his gym flourished in last year’s Open through healthy internal competition. He shares how they exceeded expectations in participation, on top of the way to run social media and keep members hyped.
Howard also chats about the changing in the sport this year and what it means for the Affiliate owner. How is he handling two Opens? Does he still see the Open as a benefit for business? Diablo’s head honcho answers these questions and more in Episode 53:
About the first Open Craig Howard was part of.
How the Open has evolved at Diablo CrossFit.
What they gave a shot last year and why.
The nightmare Howard had to face last year that involved a lot of numbers.
Box Pro is a business resource for Affiliates and Coaches. As a rapidly growing industry, it’s our mission to help unravel the successes in the industry to help newcomers be more successful in their own Box business ventures. Our mission is to provide guidance and empowerment through education and strategy. Box Pro is an independent magazine with no affiliation with CrossFit, Inc.