Regan Doele never thought he’d own a business. Yet here he is, four years into co-owning Octane CrossFit in Phoenix, Arizona.
It’s been a long road. He’s thought about closing up shop a few times. He’s arrived for classes where no athletes have shown up. He has had to learn things the hard way.
And yet, Octane CrossFit is growing. Doele shares what he’s learned over the years of owning a small business. Creativity and marketing have been two large factors to the gym’s success, as well as a controversial sign and diabetes, believe it or not.
As you listen to this episode of Box Talk, be encouraged you’re not alone in your struggles. But also note how Doele has made changes for the better and see how you can do the same.
What led Regan Doele from the healthcare industry to CrossFit.
Box Pro is a business resource for Affiliates and Coaches. As a rapidly growing industry, it’s our mission to help unravel the successes in the industry to help newcomers be more successful in their own Box business ventures. Our mission is to provide guidance and empowerment through education and strategy. Box Pro is an independent magazine with no affiliation with CrossFit, Inc.