Does trying new sports have to take a back seat as you age?
That’s a big no from Dave Prois. Co-owner of CrossCut CrossFit with his wife, Darlene, the two Affiliate owners find themselves in the masters category. But that hasn’t stopped them from getting their Level 2s, or from opening the gym in Hayward, Wisconsin.
Being masters athletes themselves, it’s no wonder their gym’s demographic reflects this. However, Dave and Darlene have catered to the population in ways you might not expect. Whether it’s purchasing certain kinds and varieties of equipment, or deciding to offer Rx programming for masters, they are finding ways to keep the demographic engaged. And they dive into not only their story, but how they are successfully engaging masters athletes, in the latest episode of Box Talk.
Do you have a population of masters athletes in your gym? Are you curious how to grow your offering? Or do you want to beginning reaching this demographic? Listen to the episode below, gain insight to the needs and desires of masters, and learn how to reach them today: