Episode 34: A Tale of Merging Two Gyms with Ryan Cage

two gyms

Have you ever wondered how a merging of two CrossFit Boxes works?

Wonder no longer.

In 2017, the owner of CrossFit PR Star, Ryan Cage, bought Hammer Down CrossFit.  It was a transition that required a lot of communication and answering some really hard questions, especially since Cage had originally been a member at Hammer Down before opening PR Star. In this episode of Box Talk, he dives into the nitty-gritty details of the merger. It took a great team, a wonderful community and a solid brand to bring two separate gyms into One Family – the gym’s current trending hashtag. He shares lessons learned and what it took to make sure the merging of two gyms was successful.

Listen to the episode below:

Show Notes

  • Cage shares where the name of CrossFit PR Star came from.
  • How he came to own a CrossFit gym through the winding roads of teaching.
  • The way Hammer Down CrossFit changed Cage’s life.
  • And how things eventually led to Cage buying Hammer Down CrossFit.
  • Negotiating the deal to buy/sell Hammer Down.
  • One of the biggest challenges Cage had to overcome in buying the second gym dealt with a member mindset.
  • Why Cage got up in front of a firing squad of members at Hammer Down.
  • The toughest question asked by the Hammer Down community.
  • How Cage brought the two gyms together through Coach evaluations, branding and hashtags.
  • Tough decisions Cage had to make in terms of staff and Coaches.
  • The most interesting member Cage still has at Hammer Down is someone people thought would leave…
  • What is the biggest thing Cage would have done differently since becoming an Affiliate?
  • Unique offerings CrossFit PR Star’s new space is going to have.
  • How Cage changed from his Box owner “hobby” mentality.
  • Branding at CrossFit PR Star, including a recent color change.
  • Rebranding Hammer Down in a month and what that was like…
  • And if merging gyms wasn’t enough, Cage also decided to start another business venture…
  • Why you need to step outside of your Box for one hour a day.
  • If you can’t leave your business, Cage reveals why that is and what needs to change.
  • The benefits of an open communication policy.
  • The craziest requests Cage has got from his members.

Thank you to this episode’s sponsor, Balanced Habits! Balanced Habits provides Fitness Business Owners a Nutrition Profit Center to offer their customers a Füducation™ (an education in how to eat real food).  The Balanced Habits Programs are set length 28 day, three, six or 12-month programs that provide education, accountability and lifestyle change to its participants. For the business owner, this means increased customer retention, lead generation and added revenue.  Be extraordinary and stand out from the crowd by providing the one thing that your competition doesn’t, nutrition.  Balanced Habits takes care of the tangible product and knowledge of nutrition so the business owner can focus on the bottom line.

Heather Hartmann
Heather is the editor for Box Pro Magazine. Contact her at heather@peakemedia.com.