Episode 31: Mountains and Marketing with CrossFit Coeur d’Alene

CrossFit Coeur d'Alene

Over in Idaho, CrossFit Coeur d’Alene has been around since 2008.

Jonathan Burns, a co-owner of the Box, said they are an unusual gym because of their location in a resort town. For that reason, the life of the business has probably been different then many others out there.

However, often the same tools are used and the same questions asked. Community is a huge factor at CrossFit Coeur d’Alene, as is the idea of continually evolving. Burns did dive into marketing, sharing about what they are doing in terms of building long-term members. Plus, he shared about 2018 and what he thinks it holds for his business.

Listen to the episode below to hear what Burns has learned in the business since opening, holiday marketing tips, the growth of the industry, and why you need to plan for 2018:

Show Notes

  • How Jonathan Burns ended up in a little resort town in Idaho.
  • Where rowing and CrossFit met in Burns’ life.
  • The changes he’s seen in the industry since opening.
  • What 2018 marketing looks like at CrossFit Couer d’Alene.
  • To be or not to be concerned about the holiday push?
  • What is the 100-days idea?
  • Power of tribal community.
  • How CrossFit Couer d’Alene’s marketing strategy is constantly evolving.
  • What the resort-town-status means for the gym’s membership fluxes.
  • The importance of knowing who you are.
  • Why you need to drop the ego and be an open book.
  • Differences and similarities between international Affiliates and those in the U.S.
  • Why CrossFit is never going to go away.
  • Looking ahead at 2018 and having a plan, including goals.
  • The last thing Burns says you want to see is…
  • What’s this Box Pro Leadership Summit Burns keeps mentioning?
  • Why should you start thinking about 2018?

Heather is the editor for Box Pro Magazine. Contact her at heather@peakemedia.com.