Sometimes inspiration strikes when you least expect it.
Don Moss, the founder of CrossFit Apogee, had such a moment at the 2016 Box Pro Leadership Summit. During the first night’s Sip and Stir event, Moss and his group named the cocktail they created Femme Strong. What started out as a joke sparked an idea in Moss’ head, an idea for an all-women’s program at CrossFit Apogee.
In January 2017, FemSTRONG launched at the Box located in Gibsonton, Florida. In this episode of Box Talk, Moss dives into the program’s creation, as well as how you too can start your own speciality programs. Listen to his advice, experience and more in hopes to grow your business to impact the people within your community:
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