Episode 11: When You Take CrossFit to the Bank…


Every person’s journey to CrossFit has a different and unique start. For Chennelle Miller, it was at a Bank of America ATM.

The owner of Raleigh CrossFit sat down with Box Pro’s Heather Hartmann to discuss how she came to own the gym located in Raleigh, North Carolina. It began with the desire to become a police officer and ended with the desire to own a CrossFit. She walks through her journey, sharing what’s she has learned along the way.

Listen to the below podcast and get a taste of Raleigh CrossFit’s story, success, programs and continuing education pieces. Hopefully you too can learn something along the way:

Show Notes

  • Chennelle’s CrossFit journey started with her goal to become a police officer.
  • She ran into Jason Leydon at Bank of America after he just opened CrossFit Milford.
  • In 2008, Chennelle moved to Raleigh and was a police officer until 2010.
  • Chennelle and her wife Kim both had a goal to open a CrossFit Affiliate, so they opened Raleigh CrossFit in December 2010.
  • Convincing bootcamp members to do CrossFit and a changing city demographic helped the Box grow.
  • Within six months, Raleigh CrossFit was busy and they decided to relocate in 2011.
  • People do seek out to have a CrossFit home.
  • Electronic waivers and tablets have made having drop-ins easier.
  • Chennelle’s business goals have stayed the same: Build a fun place to workout, complete with a family atmosphere and a goal to be welcoming to everyone while upholding the standard of excellence.
  • You can find a balance between what’s important/your goals and the money side of business.
  • Expectations are set for the members and have been since Chennelle opened the Box.
  • The most important thing to Chennelle is that her members believe in Raleigh CrossFit and are happy.
  • It’s good to have a wide variety of education in order to better yourself as a Coach.
  • While in Paris, Chennelle took Tony Blauer’s CrossFit Defense course – and it was in a different language.
  • Seminars also mean learning from other attendees.
  • Pursue education in what interests you, if you can afford it and if you can leave your Affiliate for a week/weekend.
  • Continue to try to be good at what you want to be good at.
  • When members asked for a conditioning class, Chennelle gave it to them. And they got bored.
  • An Olympic lifting course offered twice a year has been a huge hit.
  • When they opened, Raleigh CrossFit was the only Box to offer a kids program in the city.
  • The kids program is a good substitute for those not in a sport, and it’s a good addition for those kids who are in sports.
  • Trial and error has lead to two days a week for the kids program.
  • A huge benefit of the kids program is seeing kids build confidence.
  • In Foundations, Chennelle said it’s key to teach members not to worry about what’s going on around them.
  • Team sports can be disheartening for kids, so the CrossFit program looks to combat that effect.
  • You may not know it, but a kid could remember what you say 10 years from now.
  • The Box will assist with its Coaches’ continuing education.
  • Be true to yourself, recognize what you enjoy doing and just have fun.

Heather is the editor for Box Pro Magazine. Contact her at heather@peakemedia.com.