Don’t let the Open Community Slip Away

16.5

The Open has officially come to a close.

Boxes are wrapping up their celebrations. Athletes have found out the skills they need to improve. Gazes are turning to Regionals, and after that, the Games.

Like I mentioned a couple of weeks ago, however, I don’t want us to forget about the Open too soon. There is a lot we can learn from the competition to benefit the businesses we are all trying to grow. And this blog’s focus is on something the Open excels at: building community.

Over the past five weeks, we’ve had numerous Affiliates share what each of their Boxes were doing to celebrate the event. From Friday Night Lights to parties with neon lighting, each Box did something different.

But some go beyond. In the 16.5 recap, Ryan Fischer of CrossFit CHALK explained his Box does Friday Night Lights all year long. He will create workouts, hand out prizes and ultimately keep the spirit alive long after the Open is over.

Although a weekly celebration might seem like a lot of work, it is something to think about, Affiliate. What about doing something every other week? Or even monthly? Create an Open-like workout. Invite your Box to come watch top athletes compete. Or have all of your members participate in the workout, with awards for first, second and third place, as well as a spirit award. End it all with a potluck, or just friends hanging out in the gym. Just because the Open is over doesn’t mean we can’t still get together to cheer on other members.

Perhaps you should get a group together and go to the closest Regionals. Or, like my Box, hold your own Regionals Lite where the top athletes from your gym compete for a weekend. You don’t want the Open spirit to slip away. It will be a year until that excitement comes back, and if this is what your community relies on, that’s a long way off.

There’s a plethora of ideas out there. Some take a bit of planning. Some simply require a Facebook post. Ask members to help you out and plan events. At my Box this past Open, members were captains and took charge of their teams. We even planned a potluck at the end, complete with awards for some amazing members.

Whatever it is, you aren’t in this alone Affiliate. And I’m sure your community will be willing to help if you only ask.

Heather Hartmann
Heather is the editor for Box Pro Magazine. Contact her at heather@peakemedia.com.