Does it Even Matter?

shutterstock_279274286The Box was the quietest I had ever seen it. Granted, it was 7:55 a.m. and any sane person was either asleep or on their way to work, although a few dedicated athletes trickled in while I was there.

I sat chatting with Charlie, the Affiliate of my Box, enjoying the leisurely pace of the morning. Must be nice, I thought to myself. Running a business with such long breaks and the ability to relax all day. However, as if on cue, a bearded gentleman walked in and waited until Charlie and I finished talking. As I was packing up my stuff to leave, I overheard the conversation taking place:

“The air conditioner isn’t working properly,” Charlie was explaining. It seemed the lounge room wasn’t being kept cool. “I want my members to be comfortable.”

Overhearing that conversation, I found my earlier thoughts turned on their head. An Affiliate’s job is never done, I realized, though in my gut I had known that. With a Box, there is constant updating and planning and relationship building going on. Charlie has to be thinking about 250 to 300 people daily, and that’s something that never quite ends. Sure you know that, Affiliate, but it was definitely a good reminder for myself, as both a Box Pro writer and member of a CrossFit gym.

The thing is, I know it can probably be difficult to spend the money on fixing this or that when you wonder if anybody will notice. Of course, new rowers will be appreciated. Everyone will realize when you invest in a set of bumper plates. But what about the smaller, lesser things that might cost just as much? Things you wonder if a member will even give a second glance to? Will the members at my Box really notice the air conditioner working better?

What it comes down to is this: Everyone observes something different. Some people will flip over new equipment — hopefully most people because who doesn’t like a new barbell — while others might appreciate the increased water pressure in the shower. Whether people voice it or not though, they do notice the changes you are making. I’ll now be more hyper aware of the air conditioning in the lounge area at my Box, and I will probably appreciate it more after hearing my Affiliate putting effort into fixing it for his members. Will I go up to Charlie and thank him for the concern he showed to keep the lounge nice and cool? Maybe not, but I know I will be grateful for it come July.

I suppose the point of this blog is to simply encourage you. The sacrifices you make, big and small, are noticed and appreciated. Continue to build and better your business because it does matter.

Heather is the editor for Box Pro Magazine. Contact her at