Determining your Drop-In Policy

CrossFit Box Drop-Ins

I’ve always wondered if there is a timeline to follow when it comes to determining when an athlete can begin to drop-in at other Boxes.

Do I need to have a year’s worth of CrossFit experience? Do I need to be able to do X amount of movements efficiently, or at least know the modifications for all of them? Is there a magical moment that will tell me I’m ready, complete with heavenly singing and golden light shining down upon my head?

And it can get even more confusing if you add the factor of visiting Boxes in another country: Do you speak the same language? Will you understand the Coach? What things do they do differently? Are there perhaps cultural customs you should be aware of?

It’s been quite difficult to find a CrossFit Box that I can go to while in England. Traveling mostly in the northern part of the country for the first week, many of the place I’ve visited are quite small. Time has also been a factor, most of it booked with plans and friends and not CrossFit.

However, I still pondered this question as I rode a train to Wales. Sure, I’ve dropped in at other Boxes, but is England different?

Heather Hartmann took this trail on a run in northern England.

Heather Hartmann took this trail on a run in northern England.

I’ve seen requirements on websites asking for a proficiency in CrossFit before dropping in. However, more often than not there is either a) no specific requirements listed or b) no drop-in information whatsoever. The latter perhaps is the hardest to deal with, as while the Box doesn’t say that they don’t offer drop-ins, neither do they say they do. Usually, it leads me to messaging or emailing said Box and hoping they get back to me.

For some Boxes, drop-ins can be a huge revenue stream. For others, not so much. But either way, it should probably be addressed whether you allow them or not.

This could be done on your website by a simple drop-in tab on the header of your main page. By giving clear instructions on your drop-in policy, detailing requirements/prerequisites and anything else travelers from in or out of the country should know, you’ll make it easier for people to drop-in and will hopefully lessen the duty of answering inquiries via emails, Facebook messages, etc. Also, think about putting a waiver on your website for those dropping-in.

Whenever I look for drop-in information on a website, I love when there is clear direction to where it is on the website. It’s even better when it has its own tab. Think about where visitors to your website will go when they are debating about dropping-in to your gym, and then create a nice path for them to determine if they want to/can visit your Box.

CrossFit is no longer a small thing. It’s growing; it’s global. It might be time to determine if drop-ins are a thing or not in your Box. Either way, make it clear where you stand.

 

Heather Hartmann
Heather is the editor for Box Pro Magazine. Contact her at heather@peakemedia.com.