A Day in the Life: Friction CrossFit

Do you ever wonder what your day looks like compared to other Affiliates? Box Pro Magazine asked Jeff Burlingame, the owner of Friction CrossFit in Grand Rapids, Michigan, to share what a typical day in his life looks like:

Waking Up

“Everyday I wake with purpose. I am not an early riser by choice. But if the day calls for it I will.

Ideally I wake when my two little girls — 2 and 4 years old — do. They usually get me up at 6 or 6:30 a.m. I make the family breakfast, and then sit down with a nice cup of French Pressed coffee. This time is crucial. I catch up on emails and social media on my phone as I slowly get up to speed.

After my coffee is done, I get my gear together for the day and head over to the gym, usually around 8:30 or 9 a.m. I live 20 minutes away. On the drive I listen to business podcasts or books to continue learning.”

At the Gym

“When I get to the gym, I set up my laptop in the office and pull up Wunderlist. I have several lists going, including a list for each staff member. From here, I determine when tasks are the MOST important and put them on a whiteboard for the day.

At this point it may be 10 a.m., so I pick a BIG WIN task and try to knock that out. That could be calling a new prospect, rearranging the gym or posting an ad for a new program. When I do this task I gain momentum to take on the rest of the day.

After that I start my workout. This usually takes one to two hours, and ideally I end around noon or 1 p.m.

I eat a meal from our local meal prep company, drink a shake from our supplement company Driven, and get back to work. Often, I will have a few calls with other business owners at this time. I take these mentoring calls between 12 and 4 p.m.”

Ending the Day

“After that, I get some computer work done — usually website, ads, SOP or video content. By 5 or 6 p.m. I just mingle with the members and hangout. I usually leave before 7 p.m. daily.

I get back home by 7:30 p.m., help my wife put the girls to bed, then hang out with her from 8 to 10 p.m.  I get to bed by 10:30 p.m. most nights.”