A Day in the Life of an Affiliate

a day in the life

Is there such a thing as a typical “a day in the life” of an Affiliate owner?

Ryan McFadyen, the owner of Ohio Strength, shared over the last four years since opening his gym, his daily routines and roles have evolved. “I think I would be remiss in suggesting I have a typical day,” he shared. “As a small business owner, you are never truly off the clock, and there are always new ideas, new challenges and surprises both good and bad.”

As his business changes, so does his day. For example, when his gym underwent zoning challenges in 2017, McFadyen found himself coaching nearly every class again. “Right before that unexpected issue came about, I was actively looking at how I should better delegate different daily tasks in order to ensure those tasks are receiving the best attention, and to free up time for me to work on the business rather than in the business,” he said.

With the zoning issues finally resolved, his typical day has changed once more. However, that doesn’t mean it’s without its own obstacles. “One of the greatest challenges of being able to step away from some of the day-to-day tasks is ensuring you’ve hired great people,” said McFadyen. “Then knowing you have put great systems into place so those people know exactly how they should be completing tasks, and so there is a good accountability structure in place so you as the owner are still informed of the status of the business and everyone’s performance in the business.

Take a look at a day in the life of an Affiliate owner from McFayden’s perspective below:

4:30 a.m. 

Wake up, shower, coffee, breakfast.

5 a.m. to 8 a.m.  

Check emails, invoices/bookkeeping/bills, review class attendance and Coaches’ notes, enter workouts, check on marketing campaigns. *Note: Only if not coaching or working out during this time.

8 a.m. to 2 p.m. 

Meetings — Coaches, lawyers, bankers, landlords, insurers, real estate brokers, accountants, etc.

Networking — “I’ve found a lot of value in trying to stay connected with people personally and professionally in the local community and broader community for business folks.”

Running errands — Restocking retail inventory, hardware store trips for gym maintenance as there is always something to fix, etc.

Reading and professional development — “I read and reflect a lot, and I’m always looking for ways to improve, whether it’s social media marketing, leadership, exercise physiology, coaching, real estate, finance, gym equipment, local and national business news, etc. I believe in lifelong learning and I try to avoid the overconfident feeling that I ever have something completely figured out. The world, fitness and business are constantly changing. Warren Buffet says he spends 80 percent of his day reading, and that he reads 500 pages a day, and I feel like I get a lot of value from this type of learning — of course when I have time for it.”

After 2 p.m. 

“I try to get my workout done in the late afternoon or early evening. Often times I try to coordinate with my fiancé to be able to workout with her in one of our evening classes because we enjoy doing this together. I also try to walk our two dogs during this time.

“If I am in the 4:30 a.m. wake up routine, I try to have most of my work-related activities done by 2 p.m. whenever possible. Very often this is not possible, but it is a stretch goal for work-life balance. I also try to minimize how many hours I must work on Saturday and Sunday — there are always some — and I’m trying to bring more structure to how often and how late in the day I will respond to less urgent emails.

“I used to work from 4 a.m. to 2 a.m. — no joke — when I first opened the gym, and I was still working my day job. Last year with all of our zoning issues, I once again had to work from 4 a.m. to midnight many days.

“So I can stretch myself pretty far when needed, but as a result, I’ve also learned my limits for health, sanity and success — personally and professionally — and I know that sort of lifestyle is far from sustainable. So whenever things with my business are running ‘normally,’ I try to really focus on healthy work/life balance. We are fitness professionals after all, and we should heed our own advice on healthy lifestyles.” 

Heather is the editor for Box Pro Magazine. Contact her at heather@peakemedia.com.