So, when I come across CrossFit Boxes that have stories involving world travels, you can imagine my reaction.
It seems that this has been happening a lot lately. I recently talked to two Boxes whose fitness aims for their members are directly applied to things outside of their four walls. From CrossFit Anywhere’s Fit Trips to Windy City CrossFit preparing members and Coaches for bucket-list worthy adventures, it’s astounding. It makes me want to head over to these Boxes to prepare for the journeys and trips I know await me.
For example, in the next year or two, I would love to hike the Inca Trail in Peru. That’s a minimum of four days of hiking, if you want to do the direct path to Machu Picchu. Other options can be eight to 10 days of traversing through the vast, lush landscape of South America. But, that is while carrying all your gear, including a foam mattress and sleeping bag, which can be over 30 pounds of baggage.
I don’t know about you, but hauling the weight of a small dog on top of my own for at least seven miles a day along rugged terrain sounds difficult if I’m not in peak shape.
So, what’s my point? Well, sometimes fitness can be a hard thing to get motivated for. But, when a member like myself has a very active and physical dream-journey they plan to go on, that can be a huge driving force. Sometimes, people for whatever reason need a bigger push than simply living a quality life. What about living a quality life and being able to do an eight-day trek along the Dingle Peninsula in Ireland? What about not only being able to lift things properly in your home and at work, but also knowing you have the ability to lift your body up Mount Kilimanjaro?
Yes, being stronger and more fit in your everyday life should be enough motivation for anyone. Who doesn’t want to feel better 24/7? However, why not sit down with members and really figure out what they’re working for? Why not make a training schedule that will help them with hiking or whitewater rafting? “Oh, you want to bike along the West Coast? Great, then let’s have you start this program with these specific movements.”
Personalization can go a long way, especially when it comes to fitness. I mean, personal trainers already know it, thus the ‘personal’ part.
Or, maybe you can apply a new lens to movements or programs as a whole. Some CrossFit gyms have begun to offer up sports programs focused on particular athletics. Why not an adventure program? Why not have programs with end results aimed at hiking in the Australian Outback or sea-kayaking in Greece? Not only are you improving a member’s quality of life physically, but hopefully emotionally and mentally as well. A week spent in the wilderness can do the soul of a person some good.
I’m not the only one out there with an adventurous spirit. Most say it’s a bug today’s generation has caught, a bug that makes them thirst to see the world. Why not help quench that thirst while benefiting your business?
Your next big adventure could be helping your members find theirs.