Where the CrossFit Industry has Come From

CrossFit industry

I remember the first time I talked with Kenny Kane. I was like, “Who is this guy and how is he so funny?”

As new to the world of Affiliates as I was, little did I know I was talking to a sort of mythological man, an OG of the industry. And there he was, joking around like we were best buds.

So, you can imagine how I excited I was to profile him for a cover story back in March/April 2017. I had an hour to talk to Kane and pick his brain about fitness, business and more. Plus, he was highly entertaining while sharing on all of the above.

What I love about talking to Affiliate owners who have been around for a while is their stories. Whether it’s about how the industry used to be, how they found CrossFit when it was just a rumor or that their membership dues were simply a bucket with cash thrown in, it’s amazing to see where the industry as a whole has come from. And Kane’s story is different then most OG’s out there; he bought a gym already functioning, but had been apart of it for awhile before Andy Petranek, the founder, was ready to sell.

The path of the Affiliate is varied and winding. I can name at least a dozen of owners that when I started with Box Pro Magazine owned a Box but now no longer do; however, most of those gyms are still in business that I can tell, just under different ownership. Based on what I’ve talked to Kane about and how CrossFit LA is still going strong, I think it can be done successfully.

So, I thought it would be helpful to release my cover story interview with him from 2017. I think he shares ideas and information that is still incredibly relevant. I invite you to listen, to laugh and to snag one takeaway in order to make your gym even better then it is today.

Heather Hartmann
Heather is the editor for Box Pro Magazine. Contact her at heather@peakemedia.com.