CrossFit Goose Creek is located in Franklin, Tennessee. It was founded in January 2019 after they started offering free classes in late 2018.
Owner Adam Gray shares about the business below:
Adam Gray: CrossFit Goose Creek’s mission is to improve the health and happiness of people in the surrounding community by offering CrossFit and serving others. We have seen how CrossFit can change people’s lives and want to share it with as many people as we can.
Our Box is unique in that its set in a nicer retail area so we made design a higher priority. Dark colors and wood accent walls with all brand new equipment – that we plan on replacing each year – make the space unique.
AG: I was doing a lot of traditional bodybuilding work but never wanted to try CrossFit, until I saw the CrossFit Games on TV. In October 2012, I reached out to a local Box to get signed up and was immediately humbled by how difficult CrossFit is. I immediately realized if money was no issue, I would love to quit my corporate job to open up my own Box. Six years later, my wife Katie has been blessed enough in her real estate career that we decided to pull the trigger and proceed with the dream.
The biggest challenge I think was overcoming the amount of money it eventually took to open the Box. We definitely underestimated the buildout costs from initial rough estimates, and I think had we known the true cost before we started we might not have taken the leap. Fortunately, the area is a great spot and we have got a lot of great members to join.
AG: We are an Affiliate that is after health and longevity. We want to play and be active not only with our kids but also our grandkids someday. Our member average age is 36 and the majority have children, so the typical goals are look good, feel good and keep up with the kids.
I think I may be the only current/former actuary that owns a CrossFit Box. In my former career as a retirement benefits consultant, I took six years of exams and over 3,000 study hours to attain my Fellowship in the Society of Actuaries and to become an enrolled actuary. The attention to detail required in my former life has prepared me to care about the little things at our Box that make the member experience great.
AG: God has blessed our family tremendously. Looking back at all of the twists and turns the process took, it’s easy to see God played a huge role in this adventure. I also spent the better part of two years prior to signing a lease listening to podcasts on my 30-minute commute to work on how to own and operate a Box/business.
AG: For those that are starting a new Box, multiply the initial cost estimates for buildout by three until you get bids off of final drawings. Once you get the final architect plans, go out to multiple contractors for a bid.
For Affiliates currently in operation, pay close attention to the culture you are creating. Are you trying to create a positive training environment but consistently allow people to complain about things? Are you trying to hold your members to certain standards, but not holding your Coaches or yourself to the same standards? I think the culture is what keeps the members long term; the promise of elite fitness simply gets them through the door.
AG: Group CrossFit classes. We utilize briefs that are given to Coaches through SugarWOD. We have procedures in place to give classes a consistent feel/structure, and it allows Coaches to focus more on cueing athletes and making classes fun. Group CrossFit classes will always be the focus of our Box because it produces the most efficient results for people looking to be healthy and push off the nursing home.