A co-owner of CrossFit EaDo, Naghavi recently opened his latest project, a weightlifting facility connected to his Box in Houston, Texas. He explained that unlike the adjoining Yoga EaDo — which started two years ago — Texas Strength is more of a “passion project.”
“Texas Strength Weightlifting Center is a 24/7, 365 days a year facility that focuses on building a community within the sport of Olympic weightlifting,” said Naghavi.
Texas Strength is a place for athletes pursuing weightlifting to go and practice. And they don’t have to follow any specific programming. Naghavi provides programming, but some athletes choose to utilize other weightlifting organization’s programs. Naghavi explained it’s like golf: While you can be on a team of golfers, in essence it’s a very individualized sport.
However, he’s found people question Texas Strength’s existence because CrossFit EaDo has its own barbell club within the Box. But, they are two completely different options.
“[The barbell program] has Coaches who are actively coaching set classes and cultivating a foundation for weightlifting within our CrossFit community,” said Naghavi. “Texas Strength Weightlifting Center is a separate facility next door to CrossFit EaDo that is meant as a hub for the sport of weightlifting for all across Houston to enjoy. In order to grow the sport, I wanted to give a designated area for weightlifters to grow their community without being surrounded by CrossFit athletes – space they can claim as their own to grow and feed off each other and to follow their own programming or ours, without having a set schedule or limitations from a CrossFit community. The 24/7, 365 days a year access allows this very individualized, yet team-based sport, grow without limitations.”
Texas Strength isn’t taking away from CrossFit Eado, said Naghavi. It is simply another avenue for CrossFitters to find and pursue their mission. And as the industry evolves, Naghavi sees the addition of bootcamps, strength centers and yoga studios all still part of the CrossFit program.
The biggest thing about launching Texas Strength, or even Yoga EaDo for that matter, is to take the program seriously. Naghavi said you need to have a good product from the start, which means you need space, systems and capital to all be available. “If you provide a mediocre product, it’s eventually going to catch up to you,” he said.
Ultimately, Naghavi wishes to grow the sport of weightlifting, and he welcomes other facilities like Texas Strength to open. He said he isn’t worried about having more studios and weightlifting centers nearby for one simple reason. “My philosophy is, if we can make an area that’s becoming a fitness hub, there’s enough people out there to fill up all the studios. And every studio, every CrossFit Box, every weightlifting facility has its own culture, own community. And that’s how you differentiate yourself. It’s not a threat to me, it’s a benefit to me. That’s how I view it.”