CrossFit Around the World

CrossFit around the world

There are so many interesting people in this industry. And this includes Jonathan Burns.

Co-owner of CrossFit Coeur d’Alene in Idaho, he was kind enough to jump on Box Talk for a conversation with me. We met at the 2017 Box Pro Leadership Summit, and he mentioned his Box has been around since 2008. I must admit, I was shocked, but knew we’d eventually have to talk further. Thus, the latest episode of the podcast was born!

One really neat thing about Burns is he’s on the CrossFit Rowing seminar team. This means he travels the world, teaching rowing to people around the globe. It helps he has a history of collegiate rowing – it sounds like he was pretty legit.

But one interesting part of our conversation dealt with this fact. Since Burns gets to travel around the world, going to one CrossFit gym after another, he has seen a lot of Boxes in a lot of countries. It was interesting to hear him talk about how the CrossFit industry in Europe is about three to five years behind that of the U.S. And really, a lot of the U.S. is behind what CrossFit is doing in California. When you think about it, it’s an interesting thought of how CrossFit has slowly spiraled outward, growing at different paces in different regions.

So I think that brings up an excellent point: Yes, you need to focus on what you’re doing, but are you aware of the trends in CrossFit and the industry happening elsewhere? Do you know what gyms in California are up to these days? Because even though what changes they are seeing might not be upon you for a couple years, like Burns said it would be great to be prepared for what’s coming.

Take a listen to our conversation and hear a whole lot of stuff on marketing, owning a gym in a resort town and CrossFit around the world. But most importantly, begin to take note of what trends are happening in regions outside of your own, in areas where CrossFit has been growing longer. Then figure out what’s happening in CrossFit around the world and what it might mean for you.

Heather is the editor for Box Pro Magazine. Contact her at