Creativity, From Old to New


Entrepreneurs are some of the most creative people out there, in my opinion.

They get an idea and then act upon it. They build and create something from nothing, fueled by passion and desire. That idea they had turns into a tangible business, which had ceased to exist before.

If that’s not the creative process, I don’t know what is.

However, as time goes on and the business becomes a larger and more burdensome entity, creativity can get lost. The entrepreneur can get stuck in the day-to-day tasks, mucking around in the ever growing daily to-do list. They don’t have time to brainstorm new ideas and envision the future because they’re just trying to survive.

In ‘Smarter Faster Better: The Secrets of Being Productive in Life and Business,’ by Charles Duhigg, the author pointed out sometimes the best ideas aren’t new. For example, he pointed out the helmets people wear when riding bikes are a recycled idea. “Modern bike helmets exist because a designer wondered if you could take a boat’s hull, which can withstand nearly any collision, and design it in the shape of a hat,” reported Duhigg.

Creativity doesn’t mean you have to come up with new ideas no one has ever thought of before. More often than not, it’s a transfer of knowledge between areas without a prior connection — like the boat and bike industry.

Duhigg points out while creativity itself doesn’t have a specific formula, the creative process can be cultivated in a mire of ways. “We can create the conditions that help creativity to flourish,” he wrote. “We know, for example, that innovation becomes more likely when old ideas are mixed in new ways. We know the odds of success go up when brokers — people with fresh, different perspectives, who have seen ideas in a variety of settings — draw on the diversity within their heads. We know that, sometimes, a little disturbance can help jolt us out of the ruts that even the most creative thinkers fall into, as long as those shake-ups are just the right size.”

So, Affiliate, don’t think all your creativity is gone while you’re down in the weeds of your business. It’s there, but it just might take a bit of digging to find. Creativity can help you problem solve and realize how to make your business grow. It has a lot of benefit in life, both the professional and unprofessional sides. Drawing on your experiences and knowledge, begin to think of things in new ways. You just might be surprised what you find.

Heather is the editor for Box Pro Magazine. Contact her at