From years spent in Corporate America, Rj Smith realized there was a need in the corporate world. And he is using CrossFit Omnia to fulfill it.
“I found a healthy and active team is more productive,” said Smith, the owner of the Box in Denver, Colorado.
CrossFit Omnia’s corporate wellness program aims to reach local businesses, engaging their employees to get up and get active. Smith said they began with advertising the offering on the gym’s website. But the main marketing is done via word of mouth. Smith explained current members were asked to put the word out within their companies and to their human resource departments. So far, the advantage has been huge for the gym.
“A major benefit we’ve seen from this program is we’ve had some wellness members move into the gym as full-time CrossFit athletes, and they’ve invited their significant others, friends and family to join them,” said Smith.
The program has its own corporate wellness director, who is one of the gym’s main Coaches. One of the most important attributes of filling this role is the ability to safely modify/adjust workouts in a group of varying levels.
When it comes to setting up a corporate wellness program, Smith offered up five steps:
Meet with the company to discuss needs. Ask questions like, do they want to have employees come to your gym? Do they want to hold it at their facility? Do they want to incorporate nutrition? How often do they want to do classes? How long do they want to do them for?
Set up intro classes for employees. Let the company advertise about the intros.
While the company is advertising, design a program for the first few classes based on what you’ve been told the clientele will be like. You can adjust as you go.
Run classes and get employees to spread the word.
Review each month how classes went and how to improve moving forward.
The biggest obstacle Smith has had to overcome is logistical. He explained figuring out what a company needs, what time is best for the largest amount of people, etc. can be the most difficult part. However, being accommodating has proven to be a friend. “We’ve been able to be flexible and offer a couple different options during the week to accommodate everyone’s work schedule,” he shared.