Choosing Additional Certifications


There are new things to learn every day.

Whether it’s a new slang term, how to use a new piece of technology or what new political issue has arisen, there is always something new to learn.

And in a growing industry like CrossFit, that is true as well.

There is always a new seminar you can take, whether to learn how to teach gymnastics movements or how to incorporate kettlebells into your workouts. There is always a new expert you can learn from, whether on the latest nutrition angle or about mobility to benefit your members. It can be overwhelming to try and choose what certs, seminars or workshops to invest your money in, whether for yourself or your staff.

But ultimately, the real question is: Are you pursuing continuing education? What are you and your Coaches learning each day? If you’re not learning, you’re not growing and you are remaining exactly where you are.

Lisa Lauve, the Affiliate of CrossFit South Bank in Alexandria, Louisiana, has multiple continuing education experiences and certificates that help her with running her Box. Below, she focused on a couple and shared why pursuing those additions to your education can benefit your Box, your staff and your members:

BP: When it comes to education beyond your Level 1 certificate, how do you choose what certificates/certifications to get?

LL: We have chosen the additional certifications based on our personal interests, and what we believe may best serve our members. 

When we opened we had so many members with kids who wanted to participate, and I have grandchildren, so the CrossFit Kids was a no-brainer for us.

As an Affiliate owner, I wanted to be the best Coach I could be so I took the CrossFit Level 2 course, which turned out to be the right investment. I was fortunate enough to work with Jason Khalipa and Miranda Oldroyd. 

BP: Why did you pursue the CrossFit Swim Performance certificate?

LL: I pursued the CrossFit Swim Performance certification to enhance the knowledge I already had as an endurance athlete, and to learn more about programming for athletes who want to do CrossFit as well as endurance training. This is the same reason I did the Endurance certification, which reinforced my ability to coach runners on the pose method of running. 

BP: Why did you pursue the Concept II Certified Rowing Instructor course?

LL: I became certified as a Concept 2 Rowing Instructor because the rower is an important part of our gym’s fitness offerings and it’s important to establish proper technique with new members before bad habits are established. 

BP: What are the benefits you received from both of those? 

LL: As an athlete, Coach and Affiliate owner, not only is it important to be able to perform with the best technique, it is critical that I am able to teach proper movements to members who count on us in reaching their goals, while preventing injuries.

BP: Why would you tell another Coach to pursue education beyond their Level 1? 

LL: Regardless of your gym size or background in fitness, CrossFit offers many certifications that can add to your credibility as a Coach, in addition to your performance as an athlete. 

BP: Any other tips or advice?

LL: Our gym has helped Coaches pay for certifications in weightlifting, etc.  The knowledge they gain makes them a better Coach, as well as a better athlete. It’s a way that we can give a little back to our Coaches, and they can in turn offer additional classes, etc. in the gym.  One of our Coaches has created an entire youth and adult weightlifting program. Allowing Coaches to be entrepreneurs is critical for retention. 

Heather is the editor for Box Pro Magazine. Contact her at