That there is power in a name is something Matt Plapp recently found out. For a year and a half, the co-owner of CrossFit The...
Every niche has it’s own way to sell and market. Street food vendors let customers get whiffs of their wares. Stores play commercials on TV,...
Half of Andres Schwartz’s new business is word of mouth. It seems that FTX CrossFit in Carol Stream, Illinois, does not stray from the norm...
Has guerilla marketing transformed into simply social media marketing? For Affiliates, a lot of the old-time go-tos for fitness club marketing don’t necessarily apply. Sometimes...
REFERRAL PROGRAM What: Using a member and Coach referral program for new members. Who: Shane Griffith, the co-owner of CrossFit Notorious. Where: Chicago, Illinois....
Branding is more than just slapping on a name and color scheme. It can require a lot of thought and time. When Grassroots CrossFit in...
One of the things that makes CrossFit so unique is the community, and having a strong one can be the key to a successful Box....
When your members wake up in the morning, more likely than not they’re checking their smartphone — and hopefully, reading your blog. The internet is...
Kids do CrossFit. Moms and dads do CrossFit. Even Mrs. Smith, who is 75 and counting, does CrossFit. So, who then is your market when...
People have always been visual creatures. Social media and platforms like Instagram and YouTube only continue to prove this. Millions, if not billions, of photos...
When you’re one Box in a million, trying to grow and gain members can be a daunting task. In fact, the process has changed since...
Marketing today is different than it was in the past. So, it’s essential to not box yourself in by the old ways. JoEllyn McAtee, the...
Matt Sharp, the owner of CrossFit Maximus in Lexington, Kentucky, referenced a well-known company as an example of the branding power t-shirts can provide. “Take...
Fuzz Productions, LLC, also known as Fuzz, is a technology company that designs and develops innovative digital solutions for companies ranging from startups to the...