Marketing & Sales
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The Power of Marketing
That there is power in a name is something Matt Plapp recently found out. For a year and a half, the co-owner of CrossFit The...
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The Best Marketing Tools
Every niche has it’s own way to sell and market. Street food vendors let customers get whiffs of their wares. Stores play commercials on TV,...
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Incentives of Having a Referral Program
Half of Andres Schwartz’s new business is word of mouth. It seems that FTX CrossFit in Carol Stream, Illinois, does not stray from the norm...
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Are You Ready for the Next Social Media Marketing Shift?
Has guerilla marketing transformed into simply social media marketing? For Affiliates, a lot of the old-time go-tos for fitness club marketing don’t necessarily apply. Sometimes...
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Marketing: Strategies, Techniques and How-Tos
REFERRAL PROGRAM What: Using a member and Coach referral program for new members. Who: Shane Griffith, the co-owner of CrossFit Notorious. Where: Chicago, Illinois....
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Why Branding is Instrumental
Branding is more than just slapping on a name and color scheme. It can require a lot of thought and time. When Grassroots CrossFit in...
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5 Ways to Engage With Members on Social Media
One of the things that makes CrossFit so unique is the community, and having a strong one can be the key to a successful Box....
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Power of the Blog
When your members wake up in the morning, more likely than not they’re checking their smartphone — and hopefully, reading your blog. The internet is...
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Who’s Your Market?
Kids do CrossFit. Moms and dads do CrossFit. Even Mrs. Smith, who is 75 and counting, does CrossFit. So, who then is your market when...
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Capturing CrossFit Through the Media Lens
People have always been visual creatures. Social media and platforms like Instagram and YouTube only continue to prove this. Millions, if not billions, of photos...
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One Box in a Million
When you’re one Box in a million, trying to grow and gain members can be a daunting task. In fact, the process has changed since...
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Make the Most of Marketing
Marketing today is different than it was in the past. So, it’s essential to not box yourself in by the old ways. JoEllyn McAtee, the...
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Tread Counts
Matt Sharp, the owner of CrossFit Maximus in Lexington, Kentucky, referenced a well-known company as an example of the branding power t-shirts can provide. “Take...
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Mobile Development in Today’s Tech-savvy World
Fuzz Productions, LLC, also known as Fuzz, is a technology company that designs and develops innovative digital solutions for companies ranging from startups to the...
