Marketing
-
Don’t be a Chicken, Host a Turkey Trot
Since 2006 Diablo CrossFit has hosted a Totally Unofficial Turkey Trot on Thanksgiving Day. What started as an event for the most dedicated members has...
-
Importance of a Quality Website
Running your Box is no easy task. Your day is filled with to-do lists that seem to never end. With that being said, it can...
-
Mannequin Members at CrossFit Discovery
The Mannequin Challenge, identifiable by #mannequinchallenge, is the latest viral social media challenge. People remain frozen mid-action while a video is recorded and the song...
-
Lighting Up Leads
A shot in the dark is when you attempt to guess something with no prior knowledge. If you aren’t tracking your leads, Trey Tamble said that’s...
-
5 Tips to Better Your Email Strategies
There’s a reason your email inbox is full of new messages day in and day out. People are still using email, as much as some...
-
CrossFit Aspire Capitalizes on Word of Mouth
Hearsay, word of mouth, word on the street or however you refer to the passing of information from person to person — as an Affiliate...
-
Wow Factor of Pale Horse’s Brand
For Jaqx Ball, a large selling point at Pale Horse CrossFit is the strong brand exuded by the Box. “Visual is everything to the customer...
-
Baiting the Branding Hook
When it comes to building a powerful brand, you need a roadmap. And that roadmap is your Box’s mission. “It’s definitely crucial to have one....
-
3 Ways to Create Community
It’s common for multiple CrossFit Boxes to reside within the same city limits, which makes it important for an Affiliate to find a way to...
-
The Little Warrior Project
In 2014, Chad Verry launched The Little Warrior WOD, inspired by hero workouts, to help children fight against childhood cancer. His first official WOD acted...
-
Finding the Facebook Pulse
The surrounding community has a pulse, and Chennelle Miller said Affiliates must have a finger on it. One way to do so is through your...
-
An Affiliate’s Twitter Tips
Social media is a machine with many different moving parts and platforms. One of those “machines” is Twitter. As an Affiliate, how can you best utilize...
-
Four Barrel’s Facebook Strategy
When it comes to Four Barrel CrossFit’s Facebook, there is a strategy: “Tell the story of our community,” said Case Belcher, the owner of the...
-
Q&A on Photography and Video
You own a gym, not a photography business, so media might not be your strength. Tom Fick of TJ Fick Photography shares his best media...
-
Double Trouble in Hawaii
April 23, 2016 will be CrossFit Pohaku’s third year hosting the Double Trouble Competition in Kailua-Kona — the largest CrossFit competition in Hawai’i. “People are...
