Marketing
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12 WODs of Giving Back at Lake Mary
Twelve hours. Twelve WODs. And all for charity. CrossFit Lake Mary in Lake Mary, Florida, has been hosting its 12 WODs of Christmas event since...
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Don’t be a Chicken, Host a Turkey Trot
Since 2006 Diablo CrossFit has hosted a Totally Unofficial Turkey Trot on Thanksgiving Day. What started as an event for the most dedicated members has...
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Importance of a Quality Website
Running your Box is no easy task. Your day is filled with to-do lists that seem to never end. With that being said, it can...
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Mannequin Members at CrossFit Discovery
The Mannequin Challenge, identifiable by #mannequinchallenge, is the latest viral social media challenge. People remain frozen mid-action while a video is recorded and the song...
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Lighting Up Leads
A shot in the dark is when you attempt to guess something with no prior knowledge. If you aren’t tracking your leads, Trey Tamble said that’s...
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5 Tips to Better Your Email Strategies
There’s a reason your email inbox is full of new messages day in and day out. People are still using email, as much as some...
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CrossFit Aspire Capitalizes on Word of Mouth
Hearsay, word of mouth, word on the street or however you refer to the passing of information from person to person — as an Affiliate...
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Wow Factor of Pale Horse’s Brand
For Jaqx Ball, a large selling point at Pale Horse CrossFit is the strong brand exuded by the Box. “Visual is everything to the customer...
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Baiting the Branding Hook
When it comes to building a powerful brand, you need a roadmap. And that roadmap is your Box’s mission. “It’s definitely crucial to have one....
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3 Ways to Create Community
It’s common for multiple CrossFit Boxes to reside within the same city limits, which makes it important for an Affiliate to find a way to...
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The Little Warrior Project
In 2014, Chad Verry launched The Little Warrior WOD, inspired by hero workouts, to help children fight against childhood cancer. His first official WOD acted...
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Finding the Facebook Pulse
The surrounding community has a pulse, and Chennelle Miller said Affiliates must have a finger on it. One way to do so is through your...
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An Affiliate’s Twitter Tips
Social media is a machine with many different moving parts and platforms. One of those “machines” is Twitter. As an Affiliate, how can you best utilize...
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Four Barrel’s Facebook Strategy
When it comes to Four Barrel CrossFit’s Facebook, there is a strategy: “Tell the story of our community,” said Case Belcher, the owner of the...
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Q&A on Photography and Video
You own a gym, not a photography business, so media might not be your strength. Tom Fick of TJ Fick Photography shares his best media...
