Marketing
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5 Tips to Better Your Email Strategies
There’s a reason your email inbox is full of new messages day in and day out. People are still using email, as much as some...
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CrossFit Aspire Capitalizes on Word of Mouth
Hearsay, word of mouth, word on the street or however you refer to the passing of information from person to person — as an Affiliate...
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Wow Factor of Pale Horse’s Brand
For Jaqx Ball, a large selling point at Pale Horse CrossFit is the strong brand exuded by the Box. “Visual is everything to the customer...
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Baiting the Branding Hook
When it comes to building a powerful brand, you need a roadmap. And that roadmap is your Box’s mission. “It’s definitely crucial to have one....
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3 Ways to Create Community
It’s common for multiple CrossFit Boxes to reside within the same city limits, which makes it important for an Affiliate to find a way to...
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The Little Warrior Project
In 2014, Chad Verry launched The Little Warrior WOD, inspired by hero workouts, to help children fight against childhood cancer. His first official WOD acted...
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Finding the Facebook Pulse
The surrounding community has a pulse, and Chennelle Miller said Affiliates must have a finger on it. One way to do so is through your...
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An Affiliate’s Twitter Tips
Social media is a machine with many different moving parts and platforms. One of those “machines” is Twitter. As an Affiliate, how can you best utilize...
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Four Barrel’s Facebook Strategy
When it comes to Four Barrel CrossFit’s Facebook, there is a strategy: “Tell the story of our community,” said Case Belcher, the owner of the...
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Q&A on Photography and Video
You own a gym, not a photography business, so media might not be your strength. Tom Fick of TJ Fick Photography shares his best media...
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Double Trouble in Hawaii
April 23, 2016 will be CrossFit Pohaku’s third year hosting the Double Trouble Competition in Kailua-Kona — the largest CrossFit competition in Hawai’i. “People are...
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Social Media Strategy: Snapchat
When it comes to Snapchat, the name of the game is authenticity. At least it is in Angelo Sisco’s book. The Affiliate recently brought in...
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Should you be Blogging?
As an Affiliate, you may feel like there are more important tasks you need to accomplish in order to grow your business instead of spending...
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Social Media Strategy: Instagram
At BRICK, there is a social media strategy to posting on Instagram. Since the New Year, Chelsey Hughes, the director of operations at BRICK, explained...
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If You Build It, They May Not Come
When he first opened CrossFit Annihilation, Kyle Flowers wanted an inexpensive, easy-to-use website for his Box. He hired a “website guy” to create the website....
The Digital Issue
