In Print
-
Baiting the Branding Hook
When it comes to building a powerful brand, you need a roadmap. And that roadmap is your Box’s mission. “It’s definitely crucial to have one....
-
It’s Time to Mobilize
In the year it’s been up and running, Harbor Park CrossFit exceeded its owners’ expected growth numbers. David Yandel attributed that fact to mobility. Every...
-
Caring for Kids
One of CrossFit Wilmington’s members has an hour commute to the gym. While she likes the Box itself, said Owner Tanner Martin, there’s another underlying...
-
Why This CrossFit Chiro Wants You in Knee Sleeves
Athletes in knee sleeves are easy to find in a CrossFit Box or serious lifting gym, and for good reason — they work. They’re a...
-
Why an Authentic Marketing Strategy Works
Do you really need to “market” your gym? Recently, there has been a lot of talk in the Affiliate gym circles about whether or not...
-
For the Family at CrossFit Hixson
When Amber Reeves and her husband started doing CrossFit, they realized they would never be able to workout together. With kids and full-time jobs, Reeves...
-
Reaching for the Peak
Sitting in his bedroom in Barcelona, Spain, Guido Trinidad had a revelation that would alter the rest of his life. “I’m going to run a...
-
Dear Community
CrossFit AllStar is no longer considered a place of outsider activity. “We’re now the gym that is doing things that are being recognized and able...
-
Finding the Facebook Pulse
The surrounding community has a pulse, and Chennelle Miller said Affiliates must have a finger on it. One way to do so is through your...
-
Selling Supplements
There’s a cycle to CrossFit: workout, lay on the floor, get up, drink protein. But Larris Hutton, the owner of CrossFit Prelude, said although he...
-
All Your Rig Questions Answered
Several Affiliates share what they have “rigged” in their Boxes. CrossFit Anywhere’s Attached Rig One of CrossFit Anywhere’s locations in Folsom, California, has a rig...
-
Serving Members Through Layout
Customer service means more than being friendly to members, said Josh Krehbiel. It can also involve the layout of the Box. “When people come into...
-
Eaten Up with Excited Members
In a private Highlands Ranch CrossFit Facebook group, members share recipes, nutrition successes and even cooking problems. “One of our members, matter of fact, posted that...
-
Increased Feedback Equals Increased Performance
Power, speed, strength, endurance. We chase these attributes during each and every workout. In the end, obtainment of these skills boils down to obtaining efficacy...
-
Protein Bar or Candy Bar?
In today’s grab-and-go society, protein bars have become increasingly popular as a quick and convenient dietary option. But what makes one protein bar better than...
