Featured
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8 Tips for Business Growth During COVID-19
Change is in the air across the country, especially in California. On July 13, Governor Gavin Newsom issued an indoor reclosure order for gyms in many counties...
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How Nutrition Coaching Can Help Build a Resilient Gym
Most owners opened a gym because they wanted to help people become the best versions of themselves. They quickly realized to help more people, you...
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Episode 94: Buying Gyms in a Pandemic with James Ellis
James Ellis has been a lifelong athlete, but it took him about 10 years from trying CrossFit to finally own a gym. It was a...
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COVID-19 Affiliate Advice: Thinking Outside the Box
The COVID-19 pandemic has been an on-going challenge for the CrossFit industry. While it seemed things were looking up, cases have spiked in some states,...
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How to Build a Mutually Beneficial Partnership
In the first four years of business, my CrossFit gym basically had zero business partnerships outside our licensing deal with Rogue and CrossFit. As we...
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Episode 93: John Briggs on Dangerous Coaches, Making Profits and More
John Briggs was working with Affiliates before he became one. In fact, he was working with them before he even had tried CrossFit. As the...
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How the Pandemic Pivoted Maniac Community Fitness
Maniac Community Fitness in Portland, Maine, initially “reopened” on May 11, but their classes were limited to 10 people and had to be outside. The gym...
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Of Fear, Love and Sales
For many of us fitness professionals, we started our careers because of our love for what fitness has done for us and what we believe...
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Sparking Fun with Independence Day WODs
Holidays like the Fourth of July are a great opportunity to take a break from your Box’s typical routine and have some fun together. Not...
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A Letter to Affiliate Owners: Rebranding Presents a Great Opportunity
It’s not breaking news that gyms are leaving their CrossFit affiliation behind or deciding if they should cut ties. Regardless what gym owners ultimately decide...
