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How to Compete with Summer
Summers are notoriously low in attendance and sales, especially in the upper Midwest where we get a whole two months – sometimes three – of...
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5 Steps to Build Standalone Nutrition Programs
Something as fundamental as nutrition shouldn’t be overwhelming. Yet most people feel overwhelmed when it comes to figuring out what the “right” diet is for...
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What Makes a Great Team
As a gym owner, you may be wondering: What separates a good team from a great one? According to author Craig Weber, the key differentiator...
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It’s All in the Hips
How many times have you heard the words, “I naturally have tight hips” or “My hips have been tight my whole life”? If we were...
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A Four-Part Branding Audit
“Hey, new guy. Put this on and try to keep up.” The 6-foot 5-inches instructor with neck tattoos threw a yellowing, smelly robe in my...
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A New Track on Basic Strength and Conditioning
“’The needs of our olympic athletes and grandparents differ by degree, not kind.’ That is to say, everyone needs to perform an intelligently selected variety...
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Fargomania at CrossFit Icehouse
Our tagline at CrossFit Icehouse is “Building Everyday Athletes.” We truly believe CrossFit is for anyone. One event we hold each year is our biggest and...
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4 Easy Steps to Make Nutrition a Priority
Gym owners know proper nutrition is vital to their clients reaching their goals. The problem is most gym owners don’t know how to convey that...
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Three Things You Should Know to Compete on Social Media
If you’re like the 95 percent of small business owners who know they should be doing more to take advantage of social media but aren’t...
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All About T-Spine Mobility
So, let’s pick up where we left off: retraining the central nervous system. This retraining not only happens with the mobilization of tissue, it’s developed...
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How Do I Take a F**king Day Off?
As a business coach to gym owners all over the country, I get quite a few questions about how to run a successful gym. This...
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What Your Brand can Learn from CrossFit.com
“hat makes LEGO the best in the world is how and where they begin the process. LEGO design doesn’t begin with the brick. It begins...
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All the News that’s Fit to Print About Your Box
If you’re like most Box owners, you send out a monthly newsletter highlighting upcoming events and retail items, pitching your nutrition challenge, and featuring a...
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Get Outside of the Box and Collaborate
Running a gym is a lot of work, and we often spend a lot of time looking through blinders as we grind away at our...
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The Open isn’t Healthy
I love the excitement of the Open, the anticipation and dread before each workout, the sense of community, and feelings of accomplishment when it is...
