Summers are notoriously low in attendance and sales, especially in the upper Midwest where we get a whole two months – sometimes three – of...
Something as fundamental as nutrition shouldn’t be overwhelming. Yet most people feel overwhelmed when it comes to figuring out what the “right” diet is for...
As a gym owner, you may be wondering: What separates a good team from a great one? According to author Craig Weber, the key differentiator...
How many times have you heard the words, “I naturally have tight hips” or “My hips have been tight my whole life”? If we were...
“Hey, new guy. Put this on and try to keep up.” The 6-foot 5-inches instructor with neck tattoos threw a yellowing, smelly robe in my...
“’The needs of our olympic athletes and grandparents differ by degree, not kind.’ That is to say, everyone needs to perform an intelligently selected variety...
Our tagline at CrossFit Icehouse is “Building Everyday Athletes.” We truly believe CrossFit is for anyone. One event we hold each year is our biggest and...
Gym owners know proper nutrition is vital to their clients reaching their goals. The problem is most gym owners don’t know how to convey that...
If you’re like the 95 percent of small business owners who know they should be doing more to take advantage of social media but aren’t...
So, let’s pick up where we left off: retraining the central nervous system. This retraining not only happens with the mobilization of tissue, it’s developed...
As a business coach to gym owners all over the country, I get quite a few questions about how to run a successful gym. This...
“hat makes LEGO the best in the world is how and where they begin the process. LEGO design doesn’t begin with the brick. It begins...
If you’re like most Box owners, you send out a monthly newsletter highlighting upcoming events and retail items, pitching your nutrition challenge, and featuring a...
Running a gym is a lot of work, and we often spend a lot of time looking through blinders as we grind away at our...
I love the excitement of the Open, the anticipation and dread before each workout, the sense of community, and feelings of accomplishment when it is...