Column
-
Six Steps in Choosing a Business Mentor
Like most small business owners, you started your gym because you love helping people. Or, you were tired of working for “the man.” Two amazing...
-
9 Tips to Build a Strong Social Media Presence
A strong online presence can create endless opportunities for you and your business. The social media platforms are our drive for increasing customers, but how can we...
-
7 Things I’d do Differently if I Opened a Gym Today
In 2005, my wife and I were running our own personal training and outdoor boot camp business. We were renting floor space by the hour...
-
Three Metrics to Evaluate your Community
Ask any Affiliate owner or Coach, “What’s something great about your gym?” You’ll get the same response. Every. Single. Time: “We have a great community.“ Which begs...
-
A Nutrition “Challenge” that Doesn’t End
Who doesn’t love a challenge and what better way to launch your nutrition program? If you are considering the best time to launch, how to...
-
What to do with an Injured Athlete
Injuries are inevitable in any sport. As Coaches, we need to be able to recognize when an athlete has suffered an injury and how to...
-
Why You Need to Use Time Blocking
It’s already back to school time, which means for parents and teachers we have to completely reset our schedules. Again. It can be very easy to...
-
Why Not Opening a Second Location was the Best Decision
In the fall of 2014, our Affiliate, CrossFit Stamford had been in operation for about eight years, and business was booming. I don’t know if...
-
Business Health Check Up
Pay attention to these not-so-common numbers: What’s your retention? Churn rate? Client acquisition cost? Profit margin? I have no formal business training whatsoever. No MBA....
-
How to Build Core Stabilization
Last month, I began the conversation about core stabilization and its importance. Every lift must start with a tight and stable core that must also...
-
Are the CrossFit Games Bad for Affiliates?
It’s that time of year again and the annual Reebok CrossFit® Games are set to kick off August 1 in Madison, Wisconsin. Veteran CrossFitters like...
-
Essential Owner Support for Nutrition Coaches
Just like the Coaches at your facility, may differ in style and effectiveness; so do nutrition coaches. There are nutrition coaches that are highly independent...
-
Eliminate These 5 Common Marketing Mistakes
When you opened your gym you probably knew you’d be a Coach, a janitor and your front desk staff. But did you ever realize you’d...
-
Confessions in Selling a CrossFit Gym
Back in 2014, I wrote and article entitled Confessions of a CrossFit Gym Owner. In May 2019, I sold my gym. What happened? Why did it...
-
The Core
The core. What is it? What’s it good for? Why do we as Coaches harp on the core as much as we do? The core is...
