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Of Fear, Love and Sales
For many of us fitness professionals, we started our careers because of our love for what fitness has done for us and what we believe...
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A Letter to Affiliate Owners: Rebranding Presents a Great Opportunity
It’s not breaking news that gyms are leaving their CrossFit affiliation behind or deciding if they should cut ties. Regardless what gym owners ultimately decide...
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Why You Should Take COVID-19 Recommendations Seriously
If you’re lucky, your city, county or state has given specific, actionable recommendations for reopening gyms. In other cases, gym owners are left to click through the...
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Reopen Your Business While Thriving
If you had a blank slate, what would you change about your gym? Right now, you do have a blank slate. You have an opportunity...
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4 Things to Consider When Reopening Your Gym
I own South Loop Strength & Conditioning in downtown Chicago, and every time I think I’ve completed this article, new guidance emerges from our state...
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3 Training Products that Help Retain Staff and Clients
When you own a CrossFit Affiliate, retention is the name of the game. Unlike big franchises with huge advertising budgets, most of us rely on...
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How to Build an Online Business in 5 Easy Steps
No one could have predicted where we are right now. The government mandated shutdown of gyms, social distancing and stay-at-home orders are something we’ve never...
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10 Tips for Coaches Transitioning Online
The following 10 tips are contributed by Jonathan Goodman, the founder of the Online Trainer Academy Certification (OTA), and five OTA mentors. They focus on...
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What it Takes to Run an Affiliate Remotely
March 12, 2020 started off as an exciting day for me and my Box, All Level CrossFit in Windsor in Ontario, Canada. I was headed...
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5 Ways to be Proactive when Transitioning to a Virtual Platform
Whether you are staying open until the last minute, voluntarily shutting down or are forced to shut down, we all must have a plan to...
