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3 Tips on Goal Setting
Goals are a huge part of what we do at Icehouse Fit, as I am sure they are a big part of your member experience...
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Why I’d Never Invest in an Affiliate
I’d never buy stock in a CrossFit Affiliate. Even my own. Now I’m not talking about taking on partners or allowing key staff members to...
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How to Create and Automate Business Systems
The majority of small gym owners I talk with are stretched thin and strapped for time. Instead of being able to focus their energy on...
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How to Keep Members Engaged During the Holidays
The holidays can be a difficult time for a gym, what with all of the holiday parties, family commitments and the budget crunch in purchasing...
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4 Strategies to Give Your Nutrition Program a Facelift in 2020
Do you make New Year’s resolutions? Research shows 60% of people make them. But did you know that only about 8% of those people will...
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Three Good and Three Bad Marketing Strategies
Marketing is both my favorite and least favorite thing to talk about. It’s my least favorite when it’s viewed as that one thing your business needs to...
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The Washed Up Athlete’s Playbook for a Successful Gym
A collection of stories, tips and strategies of how one washed up meathead found success in running a small boutique functional fitness space. More specifically:...
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Vacation for Gym/Business Owners: The Great White Buffalo
I recently got back from a kickass two-week vacation to Thailand and Vietnam with some friends. This was my third international trip of 2019, which is quite a bit more traveling...
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5 Reasons Not to Take Part in the CrossFit Open
It feels like the Games ended a month ago and now the Open is about to start? Yes, the CrossFit Open is about to start…...
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Six Steps in Choosing a Business Mentor
Like most small business owners, you started your gym because you love helping people. Or, you were tired of working for “the man.” Two amazing...
