One of the most viewed pages on the website of Box Pro is consistently the marketing category.
Affiliates and owners are looking for ways to get the word out about their brand. They want people to know what an awesome product they have to give. But I think if you only see marketing as Facebook ads or popping up a tent at a local competition, you’re missing a foundational piece to the marketing pillar.
Yes, things like Inc’s “10 Simple Marketing Tips for Small Businesses” can be immensely helpful. But what about your branding, Affiliate? I’m not talking about the word “CrossFit” either. I’m talking about YOUR brand.
You know, the name and logo you use. The mission statement you have. The goals and community you’re building. You. Your business.
Dallin Frampton of CrossFit Spearhead has an exceptional brand in this industry. I first noticed his business’ posts on Instagram – the high quality of the photos used, as well as the branding and logo placed on the photos. It drew me in and made me view his Box as reputable.
Too often I see a lapse in consistency of a business’ brand – you used red on this version of the logo, but a green and blue combination over here; the fonts differ on every page of your website; sometimes you post photos of cute kids lifting foam barbells, then you have a scary man yelling as his muscles pop out. That confuses me, Affiliate. And it confuses your potential clients. Sure, once the member gets into your gym they understand who you are, but first they have to get in!
In the latest episode of Box Talk, I sat down with Frampton to ask him how he has gone about building such a strong brand. We talk about tips and tricks on social media, as well as the bigger pieces, like a mission statement. Go ahead and take a listen. It’s time to make sure your branding is consistently saying exactly what you want it to say: