CrossFit 701 might be locked into its lease for another year, but that isn’t stopping an increase in member accessibility through renovation.
The desire to renovate came after a recent ownership change. “The big thing for us was trying to create a better membership experience within what we were already given and couldn’t change and trying to make the most of our situation,” said Ryan Bressner, the gym manager of the Box in Fargo, North Dakota.
He had been at CrossFit 701 through the change in ownership, and said the new leadership brought in a plethora of fresh ideas.
“Our goal is just to try and change things up, give a better perceived value as far as what we were offering, whether that be with really small changes along the way … or bigger things,” he said.
Over the past 1.5 to 2 years, CrossFit 701 has seen a lot of changes from painted walls to a new installment of the rig.
One of the biggest transformations was the renovation done to the gym’s loft. Bressner said it had been mainly used as storage, but they decided to add a changing room, cubbies and a lounge — all for about $1,000. “You don’t have to pour a ton of money in to things just to create that better opportunity for your members,” he said.
In order to determine what changes were necessary and how to prioritize them, the new ownership and staff sat down to consider several questions Bressner listed:
But those questions can’t just be answered by your own whims. The membership and their wants/needs must to considered. “Making every single individual that’s a member, making sure that their voice is heard, or make them feel important and like they are an important part of the business, because they are,” said Bressner. “Having a good understanding of what your collective membership wants to see or needs, whether that be facility space or classes.”
He said owners and staff must be engulfed by the membership to know their needs, having daily conversations and learning how they feel about this. Constantly checking with members helps you to see what’s working and what needs to change.
And by constantly improving, Bressner said their membership sees they are cared for, that the leadership wants the best for them. “Being able to continually show the members you know, ‘Hey, we’re working to make this place the best we possible can even if it’s a small thing,’” he said. “That continued small change here and there has created an overall excitement throughout the membership and helped us grow it as well.”