To Lead Your Team, You Must Believe


Have you ever thought you were a part of something greater than yourself?

For example, working for Box Pro, I feel like I am involved in something beyond me. As the editor, I have a job to oversee the magazine and make things happen ­– print, digitally and person-to-person. But what the magazine does — empower and educate Affiliate owners, who then in turn change the lives of their members through fitness — is more than simply providing me and my team with jobs.

It is my truest belief that we are working with you, Affiliate, to change the world.

Now, that might be hard to grasp, but it’s something I’ve come to realize and truly believe in as part of Box Pro’s overall mission. And belief can be very powerful.

In the third chapter of “Extreme Ownership” by Jocko Willink and Leif Babin, the authors talk about the power of believing in the mission. And that starts with the leader of the team, business or CrossFit Box.

“If a leader does not believe, he or she will not take the risks required to overcome the inevitable challenges necessary to win. And they will be able to convince others — especially the frontline troops who must execute the mission — to do so,” wrote the authors.

Leaders will have to instill the belief of the mission in their teams. If it isn’t clear what that belief is, or if a belief is even there, the team will falter. A mission is greater than the leader and his or her own personal interests/goals. When a leader believes in a vision and lives out that belief, the team will follow suit.

Imagine if your team was made up of Coaches and staff who wanted to perform only the aspects of the business they were interested in, or the tasks that would bring them closer to their own goals — maybe you are currently experiencing this. Their ideas and interests will distort the mission of your Box as each Coach tries to achieve his or her own dream. Nothing will be unified and the vision of your business will be messy.

“Leaders must always operate with the understanding that they are part of something greater than themselves and their own personal interests. They must impart this understanding to their teams down to the tactical-level operators on the ground. Far more important than training or equipment, a resolute belief in the mission is critical for any team or organization to win and achieve big results,” wrote the authors.

What is the mission of your business, Affiliate? Find it, believe it and then your team will follow.

Heather is the editor for Box Pro Magazine. Contact her at