In order to participate in the RISE Challenge at NC Fit, candidates have to submit a letter and a video explaining why they want to be challenged. Only six are chosen out of hundreds of applicants.
When he started the RISE Challenge, Khalipa said he wanted people to put their money where their mouth is ⎯ literally. Those chosen for the challenge give $1,000 to NC Fit. If they stay committed to the program for the entire three months, they get the money back. Only if they do not commit for the entire time period does the Box charge challengers. And the last two years of the challenge, Khalipa said everyone remained committed. “This is just showing the community we’re all about our members. We’re all about our people’s wellbeing and we just want them to be as invested as we are, so that’s why we’re asking for their credit card. But at the end of the day, it’s not about money. It’s about changing people’s lives. And that’s why we do it,” said Khalipa.
Throughout the challenge, participants work with a mental coach, a nutritionist and a physical fitness coach three times a week. “The combination of the mental coaching has been the game changer, because people learn how to overcome certain things,” said Khalipa. “It really is powerful stuff. Wellness isn’t just fitness. Wellness is this full combination. I really think we hit all three.”
While the Box celebrates members losing weight, Khalipa said the purpose of the RISE Challenge is really about changing the member’s entire mindset. That change, said Khalipa, is what he’s most proud of.
2016 will be the third year NC Fit is running the RISE Challenge, but this year, they’ve upped the marketing strategy. Taking the students from the second annual RISE Challenge, NC Fit created a 14-minute documentary, in addition to a promotional video, on what challengers will experience through this program.
If Affiliates have the bandwidth to create videos, Khalipa would advise Box owners to do the same with each of their programs. “[Affiliates] need to create marketing material to share their message. And a lot of people don’t think about that. When was the last time you had a video made about your member who lost 50 pounds?” said Khalipa. “It’s very important to create content to share the message about what you believe and what you do at your gym.”