Be Decisive in Your Business


I don’t know about you, but indecisiveness bothers me.

Even if it’s simply choosing, I believe in making a decision. There’s nothing worse than standing around with your friends, trying to decide on where to eat and getting nowhere. You need to evaluate the situation and then make a decision based on the knowledge you have — does anyone dislike Chinese food? No? Great. Then let’s go to a Chinese restaurant.

Evaluate the facts, and then you commit and go for it.

In “Extreme Ownership: How Navy SEALs Lead and Win” by Jocko Willink and Leif Babin, the authors dissect the issue of being decisive amidst uncertainty.

The thing is that on the battlefield, Willink and Babin said you will never have all of the information to make a decision. But this cannot stop decisiveness. “Leaders cannot be paralyzed by fear. That results in inaction. It is critical for leaders to act decisively amid uncertainty; to make the best decisions they can based on only the immediate information available,” wrote the authors.

Let’s say you have to make a decision in your Box about whether or not to cut your weightlifting program. It’s been six months and only 10 members have joined. However, those 10 are dedicated, coming consistently five days a week. Plus, your Coach loves teaching the course. But you’re losing money and your CrossFit classes are the ones exploding — so much so you’d like to add another class at the same time the weightlifting program is taking place.

Although you’ve done your research and asked your membership, you won’t know the right answer. People say one thing, like they will commit to the weightlifting course for a higher price, but then don’t do it. And, you question if your Coach will even stay if you cut the program. There are so many questions that you just simply don’t, and won’t, know the answer to until you make a decision.

And that’s what the authors meant when they said a leader shouldn’t be immobilized by fear. “There is no 100 percent right solution. The picture is never complete. Leaders must be comfortable with this and be able to make decisions promptly, then be ready to adjust those decisions quickly based on evolving situations and new information … business leaders must be comfortable in the chaos and act decisively amid such uncertainty,” wrote the authors.

Make your decision and then commit to fulfilling it. Choose and act swiftly. But on the flip side, don’t be afraid to change your mind if you get more information that tells you to change your position. For example, if you decide to axe the weightlifting program, but more information comes in that shows you a slight tweak can make it successful, then take that information, reevaluate and move forward.

Be decisive today, Affiliate, in life and in your business.

Heather is the editor for Box Pro Magazine. Contact her at