All posts by Stuart Brauer
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Growing Your Average Client Value
The business acumen of micro-gym owners has increased drastically in the past three years. Now when I talk with a fellow gym owner, they aren’t...
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The Blind Leading the Blind
I don’t believe in original ideas. Nope, I see the world and everything “new” as a concept that comes out as a better version of...
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Why You Should Look into Individual Design
The typical microgym revenue model looks like this: Group Class subscription (majority %) + Personal Training (little, if any %) + Retail (little, if any...
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You Can’t Sell CrossFit Like it’s 2008 Anymore
There’s this thing happening to the microgym market that you may have noticed. It’s affecting CrossFit gyms all over the globe and even targeting other,...
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The Consumer to Owner Scenario
With literally no official supporting facts to back this statement up – except for the hundreds, if not thousands, of Affiliate owners I’ve interacted with...
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Good Artists Borrow, But Great Artists Steal
“Good artists borrow, but great artists steal.” A half-assed Google search told me Picasso was the original orator of that quote, but I remember it...
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Do You Own a Business or Just a Gym?
Currently, there are over 15,000 CrossFit Affiliates worldwide. They have a website, brick and mortar location, and at the very least, they’ve passed their L1...
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Don’t be Held Hostage by Your Business
I recently took a weekday trip to NYC as an early birthday present for my wife. I had the opportunity to do some amazing things...
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PSA to Gym Owners: Check Your Ego at Your Door
We’ve all heard it or proclaimed it to our members at some point: “Leave your ego at the door!” As Coaches, we understand the dangers...
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5 Facebook Marketing Tips for Your Business Page
When it comes to social media advertising, Facebook is king. Plain and simple. No other platform provides you the tools to market like a pro,...
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The Art of Firing an Employee
At some point, you’re going to have to make personnel changes among your staff — and not of the promotional variety. In my dealings with...
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Don’t Paint a Dirty Car
“Don’t paint a dirty car. What it needs is a good wash.” I first heard this quote from a Greg Glassman video in 2013 as...
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