All posts by Michael McLinden
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Three New Year’s Resolutions
Thank goodness for New Year’s resolutions. Where would we all be without those eggnog-fueled commitments to lose weight, run a marathon, or become the local CrossFit...
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The Four Types of People Every Gym Wants
What do your current members look for when they come to your Box, and what keeps them coming back? Why might they consider a new, different...
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8 Attributes Translating from Physician Practices to a Box
What does your Box have in common with a physician’s practice? It may be more than you think. In a recent study, healthcare professionals from...
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Keeping it Fresh at Your Gym
What kind of car do you drive? If you’re like most people when you think of your answer, it will include both the make of...
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Keep Your Reputation Squeaky Clean with Five Questions
It doesn’t matter how honorable you think you are: in today’s social media environment it only takes one disgruntled employee, business partner or customer to...
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Building a Positive Customer Experience
Forget your signage, business cards, T-shirts and website. When you’re in a service business your people are the most important aspects of your brand. One...
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A Five-Point Website Check-Up
The bottom line is in today’s world your website is as much a part of your brand as the bricks and mortar of your facility....
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Plan Like a Pro to Get More Out of Social Media
At this point you probably don’t need another blog about the value of social media for building your customer base and brand. Your members and...
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Four Steps to Turn Angry Members into Lifelong Fans
Here’s a secret for taking your brand to a new level: Work on how you handle dissatisfied members and situations where you or your team screw...
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Five Ways to Get More out of Your Advertising Budget
If you’re like many business owners, you advertise in the media you read or watch yourself. Or maybe you use coupon programs because they’re relatively...
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Is Freshman Fear Keeping Away Potential Members?
Is there anything more frustrating than a qualified prospect that asks all the right questions, listens attentively to what you say and then never comes...
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Why Not the Duck: Breaking the Customer Routine
Think of your favorite restaurant. I’m not talking about the white-napkin chateau with the crazy prices, or the place you proposed or were proposed to....
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Why You Need to be Setting Objectives
Let’s make a bet. The next time you’re out for drinks or dinner with some friends, I bet you can’t get someone to say the...
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What Traits Make You Successful?
A is for alligator. B is for bear. I’ll bet that wherever you grew up or whatever language your parents spoke when you were little,...
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Blame the Idiots
In my last blog, I introduced the Road Rash MBA, an approach to business strategy and competitive advantage based on the idea we can often...
