If you’re like the 95 percent of small business owners who know they should be doing more to take advantage of social media but aren’t...
Thank goodness for New Year’s resolutions. Where would we all be without those eggnog-fueled commitments to lose weight, run a marathon, or become the local CrossFit...
What do your current members look for when they come to your Box, and what keeps them coming back? Why might they consider a new, different...
What does your Box have in common with a physician’s practice? It may be more than you think. In a recent study, healthcare professionals from...
What kind of car do you drive? If you’re like most people when you think of your answer, it will include both the make of...
It doesn’t matter how honorable you think you are: in today’s social media environment it only takes one disgruntled employee, business partner or customer to...
Forget your signage, business cards, T-shirts and website. When you’re in a service business your people are the most important aspects of your brand. One...
The bottom line is in today’s world your website is as much a part of your brand as the bricks and mortar of your facility....
At this point you probably don’t need another blog about the value of social media for building your customer base and brand. Your members and...
Here’s a secret for taking your brand to a new level: Work on how you handle dissatisfied members and situations where you or your team screw...
If you’re like many business owners, you advertise in the media you read or watch yourself. Or maybe you use coupon programs because they’re relatively...
Is there anything more frustrating than a qualified prospect that asks all the right questions, listens attentively to what you say and then never comes...
Think of your favorite restaurant. I’m not talking about the white-napkin chateau with the crazy prices, or the place you proposed or were proposed to....
Let’s make a bet. The next time you’re out for drinks or dinner with some friends, I bet you can’t get someone to say the...
A is for alligator. B is for bear. I’ll bet that wherever you grew up or whatever language your parents spoke when you were little,...