All posts by Matt Scanlon
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Three Things to do Before Resolution Season Ends
Hopefully this week finds your classes full and your phone ringing off the hook. While it is an exciting time, it is also a busy...
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Why I’d Never Invest in an Affiliate
I’d never buy stock in a CrossFit Affiliate. Even my own. Now I’m not talking about taking on partners or allowing key staff members to...
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Three Good and Three Bad Marketing Strategies
Marketing is both my favorite and least favorite thing to talk about. It’s my least favorite when it’s viewed as that one thing your business needs to...
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Six Steps in Choosing a Business Mentor
Like most small business owners, you started your gym because you love helping people. Or, you were tired of working for “the man.” Two amazing...
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Three Metrics to Evaluate your Community
Ask any Affiliate owner or Coach, “What’s something great about your gym?” You’ll get the same response. Every. Single. Time: “We have a great community.“ Which begs...
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Business Health Check Up
Pay attention to these not-so-common numbers: What’s your retention? Churn rate? Client acquisition cost? Profit margin? I have no formal business training whatsoever. No MBA....
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Eliminate These 5 Common Marketing Mistakes
When you opened your gym you probably knew you’d be a Coach, a janitor and your front desk staff. But did you ever realize you’d...
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A Four-Part Branding Audit
“Hey, new guy. Put this on and try to keep up.” The 6-foot 5-inches instructor with neck tattoos threw a yellowing, smelly robe in my...
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11 Things You Can Do to Be More Present and Productive
I’m obsessed with efficiency. I’m not necessarily proud of it since it’s a natural compulsion. I think it came from playing drums at a very...
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10 Truths You Wish You Would Have Known
Anytime I find myself stuck in an airport with a layover, I’ll grab a copy of Entrepreneur magazine. I’m hungry for knowledge and always looking for an opportunity...
