All posts by Matt Scanlon
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Three Metrics to Evaluate your Community
Ask any Affiliate owner or Coach, “What’s something great about your gym?” You’ll get the same response. Every. Single. Time: “We have a great community.“ Which begs...
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Business Health Check Up
Pay attention to these not-so-common numbers: What’s your retention? Churn rate? Client acquisition cost? Profit margin? I have no formal business training whatsoever. No MBA....
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Eliminate These 5 Common Marketing Mistakes
When you opened your gym you probably knew you’d be a Coach, a janitor and your front desk staff. But did you ever realize you’d...
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A Four-Part Branding Audit
“Hey, new guy. Put this on and try to keep up.” The 6-foot 5-inches instructor with neck tattoos threw a yellowing, smelly robe in my...
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11 Things You Can Do to Be More Present and Productive
I’m obsessed with efficiency. I’m not necessarily proud of it since it’s a natural compulsion. I think it came from playing drums at a very...
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10 Truths You Wish You Would Have Known
Anytime I find myself stuck in an airport with a layover, I’ll grab a copy of Entrepreneur magazine. I’m hungry for knowledge and always looking for an opportunity...
